Wednesday, October 30, 2019

Gaming Industry Mini-case homework Essay Example | Topics and Well Written Essays - 500 words

Gaming Industry Mini-case homework - Essay Example Customers will always be important to business but these buyers also have other alternatives to entertain themselves such as online casinos, internet, movies etch. Video games may be more engaging than the alternatives but the low switching cost makes the alternative viable. The alternatives to video games may be numerous but they are not as engaging as video games. The alternatives are also full of risk such as online casino whose legality are still doubtful making its potential users to be less attracted to it. Gaming industry is based on the ingenuity and talent of its game developers, programmers and other talents which is the backbone of the industry. To make sure that my talents are ahead of the game, I would always conduct training and workshops to ensure that they are ahead in the industry. Of course, it is a given that I should keep them happy for them to stay in the company. This could be done by offering them stocks, handsome pay and interesting work. I would not recommend an entry to the gaming industry because it is very risky and volatile. The industry also has very high learning curves that makes it very difficult for new players to catch up with the established players. The huge capital needed to start is also very discouraging and risky. Suppliers have very high power in the chain making the company vulnerable to suppliers. The existing players may also manipulate the price to become very low for the company not to survive its penetration

The Effect of the Increase and Decrease of Inheritance Tax in the UK Essay

The Effect of the Increase and Decrease of Inheritance Tax in the UK Economy - Essay Example Exchange rate is the value of two currencies relative to each other, like exchanging the US dollar for a certain number of British pounds. This may be floating which means it changes from day to day or it may be pegged to another which means that it may have a certain amount of its currency held in another currency. The former is volatile while the latter is more stable since their setting is by the government fiat. [Aguirre, A., Ferreira, A. & Notini, H., 2003] The exchange rates have been experiencing fluctuations in different regions of the world and this has had major impacts in these regions which have involved the private sector as well as the government and in some cases the government has had to play the role of the private sector so as to stabilise the rate. In this context the exchange rate rise has been on the fore front and this has had adverse effect and implications on the economic activities as well as the social aspect of the people in these regions. The rise if the f oreign exchange affects the foreign direct investment [FDI]. This is an international flow of capital that provides the multinational organisations and companies with control over foreign affiliates. The foreign exchange can influence both the total FDI and the allocation of this investment across different countries. The increase reduces the countries production costs and the wages relative to those of the foreign country. This means that the value of its currency depreciates relative to that of the other country. This means that the overall rate of return to foreigners is increased and this contemplates the overseas investment projects in a country. The increase in the foreign exchange may be sometimes anticipated and this will leads to higher costs of financing of the projects due to interest rate parity conditions. In these cases, multinationals prefer to fund their overseas projects from the local kit as financing from the local become relatively expensive. This covers their mo nitoring costs and even the capital that keeps on increasing. The volatility of the exchange rates affects the production flexibility and also the risk aversion. There arises a problem where the producer produces the goods without the knowledge of the exchange rates as they affect the rate of production and the actual level of employment. Where there was risk aversion, the investors demand that they be paid compensation for the risks they incurred as the higher exchange rate raises the variability of and lowers the certainty. In this case therefore, the high rates of exchange tend to raise the values of the investment projects and due to the high costs; the profits are reduced. [Goldberg and Kolstad, 1995] The Australian bank decided to leave the rate of cash unchanged, while the central bank highlighted on its ability to lower the benchmark of the nation’s interest rate so as to ease the inflation pressures. Fig 1: Graphical illustration of Australian Interest rates from Jan uary 2004 through January 2010 This rising exchange rate leads to the tightening of the monetary policy. This in effect raises the interest rates to higher levels which are visibly seen to rise faster in the short run than in the long run. The result of this is that the foreign investors hold foreign assets because of the increased rate of return on the domestic assets with the tightened monetary policy and they expect that the domestic value will fall in future. There arises foreign debt due to the high appreciation of the real exchange rate. These may make the local currency to reach parity against the foreign currency like it was for the euro against the dollar between Australia and US. [Aron, J., Elbadawi, I.A. & Kahn, B., 1997] Identify the possible causes of this appreciation and analyse the extensive implications on the Australian economy which was saved by the collapsing economy of the Australian government and economy. The appreciation of the real exchange rate brings diver se effects which are extensive the short term aspect of

Monday, October 28, 2019

Toothpaste Industry in India Essay Example for Free

Toothpaste Industry in India Essay The toothpaste market in India is estimated at 7000 crores with a CAGR of approximately 12% between the 2008-2013 timeframe. The toothpaste (or in general, the oral care) industry is marked by: Low Bargaining Power of Suppliers owing to commoditized raw materials High Bargaining Powers of Customers owing to low switching costs and high number of options. High Rivalry amongst players owing to multi-player nature of the industry with frequent product launches. Medium Threat of New Entrants owing to high barriers of distribution network setup costs countered by large number of FMCG players. Low Threat of Substitutes since toothpastes are marked from completion from tree barks usage and toothpowder usage which have steadily declined in the new millennium. Given the above industry structure, the toothpaste industry is marked by steady and comfortable margins. Analyzing the demand drivers, the customers purchase toothpastes that are easily available and those they can trust for oral care solutions. Therefore, the key success drivers for the industry are marked by competencies in Branding, Distribution, and Dental research. In this industry, 4 companies occupy more than 80% of the market share. These are: Colgate-Palmolive India (48% market by value: distribution reach to 4.64 million retail outlets) Hindustan Unilever (20% market by value: Dabur India (11% market by value: FMCG distribution reach to 5.8 million retail outlets) GlaxoSmithKline (4.3% market by value: distribution reach to approx. 1 million retail outlets) The toothpaste industry is further sub-categorized into 6 segments comprising Regular, Whitening, Gel, Salt, Herbal, and Sensitive. The market share occupied by the 6 sub-categories is provided in Figure 1 as below. Due to low switching costs involved in purchase of toothpaste, the success factors in positioning follow the Hoteling Model/Median Voter Theoremwherein the regular toothpastes that offer benefits for the largest set of customers attain the highest market share and usage.

Sunday, October 27, 2019

Ipsec implementation

Ipsec implementation There are many methods to IP Security. In the Microsofts Windows 2003 the server version, there are many such techniques and tweaks which are useful to help provide a secure base to the system. The operating system is very good in protecting the system from attacks which may be active attacks or in some cases passive attacks. The procedures for IPSec are placed properly into the system which helps it tackle such attacks. This is possible by providing a secure packet filter for packet transport and also using cryptography. This technology is very in high use for communication types like host to host, router to router, gateway to gateway, site to site and also in virtual private networks. Some other places for successful implementation are secure servers. The IPSec comes as a basic Group Policy controlled by Dos Prompt commands and it also has user interface with custom programs installed. The implementation of IPSec involves these steps: Overview of IPSec Deployment Determining Our Internet Protocol Security targets Preparing a Internet Protocol Security Policy Implementation of the designed policies Overview of IPSec Deployment: There are many techniques such as usage of cryptography and authentication software to secure the communication in a network. The connection may be between two parties or between a group of users. Security is to make sure that the communication is not broken, the communication is not intervened and the data is not altered. The Internet Protocol Security has some features which help running a secure transmission. IPSec has set procedures which help achieve these ends. Today there are many companies and it is getting harder day by day to ensure the security of such humungous networks with a heavy workload on the networks. It is also very hard to track any attacks on the network in millions and millions of request. Using firewalls to protect a network did work for some days but it has proved to be impractical as it has no proper rules to detect intrusions or attacks. The advent of IPSec is a leap in computer and network security. This protocol has a wide spectrum of features which are strong enough to contain such high volume of network requests and also handle intrusions. The Internet Protocol for Security is not a versatile detection protocol. It is capable of managing most of the policies to grant or reject, block and negotiate the traffic in a network. This can also be permitted to a specific set of addresses or in some cases protocol and also a different policy to each port. It is recommended that we use ICF (Internet Connection Firewall) when we are in need of a firewall which is capable of providing a network interface for very big networks. This is because the internet protocol for Security has a very strict and a very stern strategy which is based on static filtering based on IP addresses. But this is it is totally different in the case of the Internet Connection Firewall. The ICF has policies which has a set of filter for all the addresses which are capable of being accessed. The Internet Protocol for Security can be used when the restriction is only to a particular set of addresses or the communication between a group of computers. There are many ways to use IPSec in a network but the best way is bye using a directory with all the domains and also a GP when needed. Some areas of interest when implementing IPSecurity: The decision of where we must secure computers and how on our network which can be done by running a group of systems in a directory which is also called as the Active Directory Organisational Units or OUs. The next step is to determine the strength of the policies we assign. Determining Our Internet Protocol Security targets: The first step in deploying IPSec on our server or the network can be done properly by deciding which set of systems are in dire need of security. There are surely some places on the network which are in a need of higher security than the other sections. It is for sure that IPSec is capable of providing optimal security but the problems starts when the network slows down due to the excessive data to be processed and also a large number of systems for IPSec to follow and maintain. In some cases, there are systems which are not upgraded to be able to support the IPSecurity. Determining Your IPsec Needs In beginning of the protocol design procedure, proper planning should be done to make sure that our current network environment available for use. It is always helpful to have a set of the network topology with all of its hardware and software components. This procedure is of high importance mainly in the designing procedure. IPSecurity is highly vulnerable to a network topology. There are many network topologies in which IPSec is not well suited. Preparing a Internet Protocol Security Policy: As said earlier, there are many network topologies which are not suitable to the default structure of the IPSec policies. There is a need to develop a custom IPSec set of policies well suited for the current network. Some organisations can run their network with a small set of policies. But in companies with a very huge network, there are many policies which are to be implemented properly and also a stringent structure is to be maintained. Steps below shows how IP Sec policies work. Designing IPsec Policies There might be some cases where the company or the organisation is interested in implementing a policy which sets a secure communication between two specified computers. This can be done by restricting all traffic and adding exceptions which relates to these two systems. This method can be done vice versa. A network can be setup with policies to allow all requests and block specific ports or computers. To implement such exceptions, a thorough analysis of the network is clearly needed. Computer roles: Security for Data Transmission: Security needs are different from each and every data packet transmitted. The security policies are also very different. There are many levels in this instance. When considering encryption, there are many types such as AES, DE5, RSA and many more. RSA is the best encryption software available presently. These programs can be used to secure files on transmission, on a network or even in the system. Operating System Computers: IPSecurity is a very unique technique used to implement security in a network. There are many operating systems which are not so advanced to implement IPSec. There is no support for IPSec. But there are many operating systems which are capable of running IPSec in transport mode. Some other cases, the policies are stored locally which makes it easier to decide as the implementation doesnt take long enough. In some cases, IPSec policies are implemented through the Group Policy. General IPSec Policy Settings General IPSec policy settings must be specified whether we want the policy to provide packet filtering or end-to-end networks. IPSec Rules IPSec rules determine which traffic is affected by an IPSec policy and which actions take place when that type of traffic is encountered. Table6.5 describes the contents of IPSec rules that two computers use to establish a secure, authenticated channel. Specifies a named list of filters. Each filter in the filter list specifies the types of traffic to which the filter action is applied. Filters can be defined to match specific IP protocols, source and destination TCP and UDP ports, and source and destination IP addresses. The filter list name might include the version number, the last update time, and the administrative owner. Each computer discards the filter list name during policy processing. Filter action Specifies whether a packet is permitted, blocked, or secured. If packets are to be secured, specifies how they are secured. A list of security methods specifies the security protocol, cryptographic algorithm, and session key regeneration frequency. Request Security Authentication methods One or more authentication methods, which are specified in order of preference. Available options are KerberosV5, certificate, or preshared key. Specifies whether to use tunnel mode and, if so, the tunnels endpoint. Specifies whether the rule applies to LAN connections, remote access connections, or both. Assigning IPSec Policies: As a domain administrator, we can configure IPSec policies to meet the security requirements of a user, group, application, domain, site, or global enterprise from a domain controller. IPSec policy can also be implemented in a non-Windows2000-based domain environment by using local IPSec policies. Deploying Our IPSec Solution: After scoping our needs, building IPSec policies, and determining our strategy for assigning the policies to specific OUs, test the IPSec policies in a lab environment and conduct a pilot project before rolling them out for production use. To ensure that IPSec policy functions as expected and provides the appropriate level of security, test specific IPSec policy configurations on clients and servers in a lab environment, and then conduct pilot or beta tests in a limited operational environment before conducting a full-scale deployment. A Cryptographic Evaluation of IPsec: Even with all the serious critisisms that we have on IPsec, it is probably the best IP security protocol available at the moment. We have looked at other, functionally similar, protocols in the past (including PPTP [SM98, SM99]) in much the same manner as we have looked at IPsec. None of these protocols come anywhere near their target, but the others manage to miss the mark by a wider margin than IPsec. This difference is less significant from a security point of view; there are no points for getting security nearly right. From a marketing point of view, this is important. IPsec is the current best practice, no matter how badly that reects on our ability to create a good security standard. Our main criticism of IPsec is its complexity. IPsec contains too many options and too much exibility; there are often several ways of doing the same or similar things. This is a typical committee efiect. Committees are notorious for adding features, options, and additional exibility to satisfy various factions within the committee. As we all know, this additional complexity and bloat is seriously detrimental to a normal (functional) standard. However, it has a devastating efiect on a security standard. It is instructive to compare this to the approach taken by NIST for the development of AES [NIST97a, NIST97b]. Instead of a committee, NIST organized a contest. Several small groups each created their own proposal, and the process is limited to picking one of them. At the time of writing there has been one stage of elimination, and any one of the five remaining candidates will make a much better standard than any committee could ever have made. The Complexity Trap: Securitys worst enemy is complexity. Complexity of IPsec In our opinion, IPsec is too complex to be secure. The design obviously tries to support many difierent situations with difierent options. We feel very strongly that the resulting system is well beyond the level of complexity that can be analysed or properly implemented with current methodologies. Thus, no IPsec system will achieve the goal of providing a high level of security. IPsec has two modes of operation: transport mode and tunnel mode. There are two protocols: AH and ESP. AH provides authentication, ESP provides authentication, encryption, or both. This creates a lot of extra complexity: two machines that wish to authenticate a packet can use a total of four difierent modes: transport/AH, tunnel/AH, transport/ESP with NULL encryption, and tunnel/ESP with NULL encryption. The difierences between these options, both in functionality and performance, are minor. The documentation also makes it clear that under some circumstances it is envisioned to use two protocols: AH for the authentication and ESP for the encryption. Modes As far as we can determine, the functionality of tunnel mode is a superset of the functionality of transport mode. (From a network point of view, one can view tunnel mode as a special case of transport mode, but from a security point of view this is not the case.) The only advantage that we can see to transport mode is that it results in a somewhat smaller bandwidth overhead. However, the tunnel mode could be extended in a straightforward way with a specialized header-compression scheme that we will explain shortly. This would achieve virtually the same performance as transport mode without introducing an entirely new mode. We therefore recommend that transport mode be eliminated. Recommendation 1 Eliminate transport mode. Without any documented rationale, we do not know why IPsec has two modes. In our opinion it would require a very compelling argument to introduce a second major mode of operation. The extra cost of a second mode (in terms of added complexity and resulting loss of security) is huge, and it certainly should not be introduced without clearly documented reasons. Eliminating transport mode also eliminates the need to separate the machines on the network into the two categories of hosts and security gateways. The main distinction seems to be that security gateways may not use transport mode; without transport mode the distinction is no longer necessary. Protocols The functionality provided by the two protocols overlaps somewhat. AH provides authentication of the payload and the packet header, while ESP provides authentication and confidentiality of the payload. In transport mode, AH provides a stronger authentication than ESP can provide, as it also authenticates the IP header fields. One of the standard modes of operation would seem to be to use both AH and ESP in transport mode. In tunnel mode, ESP provides the same level of authentication (as the payload includes the original IP header), and AH is typically not combined with ESP [KA98c, section 4.5]. (Implementations are not required to support nested tunnels that would allow ESP and AH to both be used in tunnel mode.) One can question why the IP header fields are being authenticated at all. The authentication of the payload proves that it came from someone who knows the proper authentication key. That by itself should provide adequate information. The IP header fields are only used to get the data to the recipient, and should not afiect the interpretation of the packet. There might be a very good reason why the IP header fields need to be authenticated, but until somebody provides that reason the rationale remains unclear to us. The AH protocol [KA98a] authenticates the IP headers of the loour layers. This is a clear violation of the modularization of the protocol stack. It creates all kind of problems, as some header fields change in transit. As a result, the AH protocol needs to be aware of all data formats used at loour layers so that these mutable fields can be avoided. This is a very ugly construction, and one that will create more problems when future extensions to the IP protocol are made that create new fields that the AH protocol is not aware of. Also, as some header fields are not authenticated, the receiving application still cannot rely on the entire packet. To fully understand the authentication provided by AH, an application needs to take into account the same complex IP header parsing rules that AH uses. The complex definition of the functionality that AH provides can easily lead to security-relevant errors. The tunnel/ESP authentication avoids this problem, but uses more bandwidth. The extra bandwidth requirement can be reduced by a simple specialized compression scheme: for some suitably chosen set of IP header fields X, a single bit in the ESP header indicates whether the X fields in the inner IP header are identical to the corresponding fields in the outer header.2 The fields in question are then removed to reduce the payload size. This compression should be applied after computing the authentication but before any encryption. The authentication is thus still computed on the entire original packet. The receiver reconstitutes the original packet using the outer header fields, and verifies the authentication. A suitable choice of the set of header fields X allows tunnel/ESP to achieve virtually the same low message expansion as transport/AH. We conclude that eliminating transport mode allows the elimination of the AH protocol as well, without loss of functionality. We therefore recommend that the AH protocol be eliminated. IPSEC methodology using different operating systems: IPSEC is a framework for security that operates at the Network Layer by extending the IP packet header. This gives it the ability to encrypt any higher layer protocol, including TCP and UDP sessions, so it offers the greatest flexibility of all the existing TCP/IP cryptosystems. While conceptually simple, setting up IPSEC is much more complex that installing SSH, for example. IPSEC also has the disadvantage of requiring operating system support, since most O/S kernels dont allow direct manipulation of IP headers. Linux IPSEC support (the FreeS/WAN project), for example, isnt included in the standard kernel distribution for this reason, and has to be applied as an add-on. Furthermore, putting the cryptography in the kernel isolates it from the application, making it more difficult to code crypto-aware software. Using SSL, for example, simply requires linking a library into the application and allows the application to easily query what certificates have been used to authenticate a client. IPSEC defines a Security Association (SA) as its primitive means of protecting IP packets. An SA is defined by the packets destination IP address and a 32-bit Security Parameter Index (SPI), that functions somewhat like a TCP or UDP port number. SAs can operate in transport mode, where the IPSEC data field begins with upper level packet headers (usually TCP, UDP, or ICMP), or in tunnel mode, where the IPSEC data field begins with an entirely new IP packet header, ala RFC 2003. Furthermore, SAs can be encapsulated within SAs, forming SA bundles, allowing layered IPSEC protection. For example, one SA might protect all traffic through a gateway, while another SA would protect all traffic to a particular host. The packets finally routed across the network would be encapsulated in an SA bundle consisting of both SAs. A common use of IPSEC is the construction of a Virtual Private Network (VPN), where multiple segments of a private network are linked over a public network using encrypted tunnels. This allows applications on the private network to communicate securely without any local cryptographic support, since the VPN routers perform the encryption and decryption. IPSEC is well suited for this environment, more so than tunneling PPP over SSL or SSH, since it operates directly on the IP packets and preserves a one-to-one correspondence between packets inside and outside the network. In the case of tunneling PPP over an encrypted TCP connection, any packet loss in the public network would trigger a TCP retransmission, stalling the link until the packet was delivered. In particular, running Voice Over IP (VoIP) traffic through a TCP/PPP tunnel would largely defeat the RTP protocol used for VoIP; IPSEC is better suited in this case. IPsec Development for Linux: In the Linux IPv4 IPsec world, a lot of people use FreeS/WAN projects implementation. It consists of an inkernel IPsec processing part, Key Exchange daemon Pluto and some utility commands/scripts. To run Pluto with small changes on our IPsec kernel implementation and reduce impact for user who use FreeS/WAN implementation, we have decided to keep compatibility with FreeS/WANs IPsec programming interface between kernel and userland. For this, we use the same PF KEY interface which FreeS/WAN project extended. In kernel IPsec packet processing part, we developed AH, ESP, SAD and SPD from scratch. PF KEY interface PF KEY(v2), which is described in RFC2367, is key management API mainly for IPsec. PF KEY is used for handling the IPsec Security Association Database. Additionally we have to handle the IPsec Security Policy Database, but there is no standard for the IPsec Security Policy management API. In FreeS/WAN implementation, PF KEY interface is extended to manage the IPsec Security Policy Database. Our kernel 2.4 IPsec implementation also uses the same PF KEY interface as FreeS/WANs one. It is important to be able to run the FreeS/WANs userland application (e.g., Pluto) with small changes. Encryption and Authentication algorithm We provide HMAC-SHA1 and HMAC-MD5 for authentication, NULL, DES-CBC, 3DES-CBS and AES for encryption. We thought encryption and authentication algorithm is not only used by IPsec and there are many algorithms so that we consider encryption and authentication algorithm and those interface should have good modularity. We adopted cipher modules which provided by CryptoAPI Project. Security Association and Security Policy SA and SP themselves dont depend substantially on the IP version. FreeS/WAN project architecture depends on their special virtual network interface for IPsec because it might focus on IPv4 tunnel mode (Their implementation also provides IPv4 transport mode). Their SA, SP, SAD and SPD also depend on their special virtual network interface. We considered and decided it was not suit to IPv6 because the IPv6 stack needed the neighbor discovery and the auto address configuration in its basic specification. If we had implemented IPv6 IPsec stack with their architecture, we had to implement those basic specification in their special virtual network interface. Therefore we implemented our own SAD and SPD in order to handle both IPv4 and IPv6. To improve the system performance, Each database will be locked by smallest granularity. And in many cases we use the read lock. SA and SP are managed by the reference counter to prevent used SA from removing by accident. IPsec Packet Processing Output There are various packet output paths from the IP(v4/6) layer to the network driver layer in Linux kernel networking stack (TCP, UDP/ICMP, and NDP[10] for IPv6). The packets which may be applied IPsec will go through these paths. We had to add IPsec functionality for these output paths, e.g, in IPv6 ip6 xmit() for TCP, ip6 build xmit() for UDP/ICMP and ndisc send ns()/ndisc send rs() for neighbor discovery packets. Output process is as follows): check IPsec SP lookup the IPsec SA by the IPsec SP apply IPsec processing to the packet output the packet to the network driver layer To reduce SA searhing time, we link the SP and the found SA after lookup from the first time. Input At input, there is only path for IP packets. We added IPsec processing part in ip6 input finish. Input process is as follows: receive the packet lookup the IPsec SA by SPI(which resides in AH/ESP header) check integrity and decrypt check IPsec Policy. IPsec Tunnel mode We are using IPv6-over-IPv6(and IPv4-over-IPv4) virtual tunnel device to implement IPsec tunnel mode. This implementation can avoid to duplication code of encapsulation/ decapsulation outer IP header compairing with having these code in the IPsec processing part itself. The virtual tunnel device is not different from the normal IP-over-IP virtual tunnel device in Linux. 4 IPsec implementation for kernel 2.6 The most important difference between ours and them is SAD/SPD part. They thought the whole SPD/SAD mechanic should be flow cache based lookup system shared by IPv4 and IPv6. One month later, they introduced the new network architecture called XFRM to Linux kernel 2.5. At first their developing code lacked IPv6 IPsec only for IPv4 IPsec. In order to suport IPv6 IPsec, we have implemented IPv6 IPsec code based on XFRM (and discarded our original code). PF KEY interface The PF KEY interface of Linux kernel 2.6(and 2.5) is compatible with KAME[3] PF KEY interface. We can use setkey command for configuring SA and SP and Racoon for IKE. Additionally we can add IPsec Policy each socket via Netlink3. They have suported only IPv4 in their first code, we have added IPv6 support. Security Association and Security Policy On the XFRM architecture, IPsec SP, which is represented as xfrm policy structure, will be bound to the routing flow cache (and IPsec policy will point IPsec SA bundle) and IPsec SA, which is represented as xfrm state structure, is included in destination cache, dst entry structure. The chaining destination cache means IPsec SA bundle. IPsec Packet Processing Output The output part of the XFRM architecture is placed between the IP layer and the network driver layer. In general, non IPsec packet will be passed to the network driver layer by a single destination output function, which is resolved routing lookup. But IPsec packet will be need to apply some IPsec processing (e.g., encryption, hash). XFRM functions make a chain of destination output functions (We call Stackable Destination, as shown in Figure3). Each function match each IPsec processing (AH, ESP and IPcomp[11]). To be more specific, in order to pass a packet to the network driver layer we have to do as follows. lookup routing table to decide output function by ip6 route output lookup IPsec Security Policy lookup IPsec Security Association(s) suitable for IPsec Security Policy and create destination chain to apply IPsec, pass a packet to the destination chain Input The input part of the XFRM architecture is simpler than output. The XFRM input function is handled as same as upper layer protocols like TCP, UDP, etc. In IPv6, IPsec headers are defined as IPv6 extension header but IPsec input functions are handled as an upper layer protocol handler. As the result of introducing IPv6 IPsec input processing in Linux. kernel, inconsistencies existed between IPsec headers and other IPv6 extension headers. In order to resolve this, we moved to the other IPv6 extension header handler functions to upper layer protocol handler. In detail, we registered IPsec header (both AH and ESP) handler functions with upper layer protocol handler array inet6 protos. Incoming IPsec packet processing flow is as follows: process IP packet from IP header in sequence process IPsec part (check integrity and decrypt) if founded check IPsec Security Policy pass IP packet next handler IPsec Tunnel mode Linux kernel 2.6 IPsec tunnel mode doesnt use the virtual tunnel device to create tunnel. The IPsec stack builds the outer IP header during IPsec processing by itself. IPSec Best practices Best practices IPSEC in transport mode has some serious advantages over other solutions. Compared to other technologies, IPSEC is built into to the Linux kernel. In other words there is nodaemonrunning in the background. Better yet, IPSEC does not require port-forwarding; some people elect to useSSH, stunnel, and other technologies that rely onport forwarding. With IPSEC, you simply have to run a program and its configuration file. After running it,encryptionbetween hosts is mandatory. Connections will be refused if the other connection does not have the appropriate keys. Groups of computers can share the same key, and it can even be done on a per-port setting (for example securing VNC, etc). Downsides? IPSEC in transport mode does have a couple draw backs. In transport mode you cannot have any dynamic setups where the IP addresses change from time to time. In other words, IPSEC is usually insufficient for workstation environments or dynamically assigned networks. Also, if you want to do a per-port setup the configuration becomes harder. Security Implications A very astute user can use IPSEC to bypass firewalls and other security measures. Since IPSEC uses cryptography, information is passed between machines in encrypted format. If the keys are not known, there is no practical way to decrypt the information (it is virtual impossible due to the sheer amount of time it would take). Machine-to-Machine IPSEC installations should be considered as Virtual Private Networks (VPNs) for security considerations. Please check with yoursystem administrator, business policies, and laws and regulations of your locality in order to establish whether or not to institute IPSEC. Requirements ipsec-tools package static IP addresses for each machine Configuration file The configuration file, /etc/setkey.conf, contains the information about the IPSECpolicy. Below is a sampleconfiguration policy(i.e. dont implement this policy because it is insecure). These lines are the actual keys and the encryption that will be used. The first block has the keys that will be used for authentication. In this case, it is the hmac-md5algorithm. The second block contains the keys that will be used for privacy, and the method of encryption. In the example, AES-CBC will be used, which is probably stronger than should be required; the key that we will be using is 194bits, meaning that it is good enough for US Government Secret and below classifications. The final block includes the actual policy. This is where you can put port numbers and even define whether it will be TCP orUDP. Generating the keys The more random the key, the better. Obviously, the example above is insufficient to secure a network. The following command will generate a random key. While running this command, youll need to wiggle the mouse to make it run faster. Or, if you are using a terminal use/dev/urandom instead. dd if=/dev/random count=16 bs=1| xxd -ps Depending on the size of the key that you want, adjust the count (16 will produce a 128 bit key, 24 will produce a 196 bit key, and 32 will produce a 512 bit key) The size of the key is important. If you really paranoid or just haveCPUcycles to

Saturday, October 26, 2019

Explore the Medicinal Benefits of Green Tea :: Essays Papers

Explore the Medicinal Benefits of Green Tea Tea, especially green tea, has been touted in many sources as having a plethora of medicinal properties. Much of the hype surrounding tea is in fact true. Tea is not a wonder drug, but it can combat some of the causes of the most deadly diseases in the United States. For over 4000 years it has been used as a medicine in China (Cheng 2397). By taking a cue from the Asian cultures, we in America are beginning to discover the benefits of this drink. Since green tea is not fermented, and thus enzymes do not destroy many of the polyphenolic compounds, it contains more beneficial compounds than either oolong or black tea. Tea is so powerful in fighting disease because the polyphenolic compounds it contains work as antioxidants. There are thousands of antioxidants compounds that help to inhibit the oxidation reactions caused by free radicals. The antioxidants latch onto free oxygen particles in the body and prevent them from doing damage to cells or tissue. The most prevalent antioxidant in green tea is a compound called epigallocatechin-3-gallate (Voelker 262). Epigallocatechin-3-gallate is unique because in lab tests it induced cell death in cancer cells, but left healthy cells unharmed. Researchers at Case Western Reserve University School of Medicine in Cleveland, Ohio exposed it to cancerous skin, lymph, and prostate cells from both humans and mice and to healthy human skin cells. The compound killed the cancerous cells, and left the healthy cells untouched. Present in just 2 mg of green tea, epigallocatechin-3-gallate is a powerful chemical (Voelker 262). Green tea doesn’t always have to be ingested to combat cancer. A study published in the August 2000 issues of the Archives of Dermatology found that green tea polyphenols have both anti-inflammatory and anticarcinogenic properties on the skin (Katiyar, et al. 989). Experimental studies conducted on mouse skin found the polyphenols afforded protection against both chemical carcinogensis as well as photocarcinogenis (Katiyar, et al. 989). This information could be big news for those worried about the detrimental effects of the sun and daily chemical exposure on their skin.

Friday, October 25, 2019

Training and Development is said to be beneficial for both firms and em

Training and development is said to have a positive impact for both firms and employees, this essay will explain the terms â€Å"Training and Development† and look at the advantages and disadvantages for the Employer and employees. One of the biggest limitations of â€Å"Training and Development† is how the impact of training and development on productivity and profit is measured for organisations and individuals. This essay will therefore attempt to address the â€Å"Why then are some organisations and individuals reluctant to invest in training?† since training and development is said to be beneficial to both parties. Assuming the long term benefits of training and development can be measured by quality or profit, and then the advantages for both the employee and employer will prove satisfactory. A relevant point that will be made is that more research needs to be done on the benefits of investing in training and development for both parties and how it affects productivity positively. The HR literature sees training as the â€Å"vital component† in organisational processes of cultural change and an important behavioural device in terms of securing workforce commitment (Keep 1989). It also refers to it as the process of imparting specific skills at one point in time, it could be an on the job training or off the job training either academic or online courses. (Laird et al. 2002) goes further to define it as the acquisition of technology that permits employees to perform to standard. Not all training researchers distinguish between training and development; they can be interchangeable and tend to overlap themselves. For (Nadler, 1970) in his Developing Human Resources, he defined Development as being concerned with preparing the employee so they ca... ... their skills. For example in the United Kingdom 77% of UK jobs are in the service sector which focuses mainly on low paid and low skilled jobs In conclusion, this essay has highlighted the benefits of training and development to the employee and employer. However at its peak most of the benefits are suitable for firms that have quality has their benchmark not cost being one of the reasons why most firms do not train. The essay went further to attempt the question on why some organisations and individuals are reluctant to invest in training by pointing out that despite all the potential benefits of training and development it is not easy to gauge the benefits and contribution it makes to the individual and organisations as discussed above. Employers are largely involved in a market of low value added service and do not necessarily need a large skilled force.

Thursday, October 24, 2019

Psychological Disorders: Anorexia Nervosa :: essays research papers

An estimated 5 million Americans suffer from eating disorders and most are teenage girls and young women. Among the three types of eating disorders, anorexia nervosa is the most common type. It is a disorder in which the person has a distorted body image and an intense fear of being fat. Binging, or eating large quantities of food in a short period of time, and then purging, or vomiting to empty the stomach of food, are all actions commonly found in anorexics. An anorexic is extremely afraid of becoming fat and might believe she/he is fat even when he/she is very thin. While there is no single known cause of anorexia, several things may contribute to the development of the disorder. For example, social influences, genetic and biological factors, psychological issues, and family environments all contribute to the development of Anorexia. Social influences are a big contribution to anorexia. The American society places high value on thinness among women. Thinness is frequently mistaken or identified as beauty. As a result, young girls often think that they must be slender to be attractive. Kids are deluged with images of fat free bodies in the pages of heath, fashion, and teen magazines. Such media that feature photographs of thin super models and actresses are under attack for encouraging young women to starve themselves. One factor possibly leading to anorexia nervosa is the way a person looks at the world, or the psychological factors. An anorexic might have a fear of growing up, a drive to be perfect, or family problems. Some psychological characteristics are low self-esteem, poor body image, need for control, and the need to feel special or unique. Additional contributions to anorexia are family environments. Some families of people with the disorder are more likely to be overprotective, rigid, and suffocating in their closeness. Also parents who place too much value on appearance, diet themselves, and criticize their children’s bodies are more likely to have a child with anorexia. Other contributions to anorexia nervosa are genetic, biological factors, stressful events, and life transitions. It occurs 8 times more in people who have relatives with the disorder. Women whose mothers or sisters have had the disorder are more likely to develop the condition than those who do not. Life transitions can trigger anorexia nervosa to someone who is already vulnerable. Things like starting a new school or job or being teased to traumatic events like rape can lead to the onset of anorexia.

Frizza †Frozen Pizza Marketing Plan Essay

The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. But there is almost no presence of the frozen pizza in India. Contrasting this to the USA where frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. Thus there exists an opportunity to launch a product in this area. In this report, we are trying to achieve the following: market research to gauge consumer behaviour and preferences, followed by Segmentation, Targeting and Positioning for frozen pizza product in India and finally building a marketing strategy to launch it. We started with the Porter’s Five Forces analysis. We found out that Intensity of Industry Competition was low to medium, Availability of Substitutes was low to medium, Potential Entrants were High, Buyer Power was low and Supplier Power was low-medium. This was followed by primary research where we took surveys (online and live). This was supplemented with secondary research to find out the various aspects of consumer behaviour. The core benefits were identified as â€Å"Easy to Cook† and â€Å"Tasty Food†. Generally, the decision makers are the young earning professionals or the earning member of the family/housewife. In case of the housewife, their decisions are normally influenced by their pestering children. We then did market segmentation basis various methods like customer characteristics (geographic, demographic, socio economic, psychographic), buying situation (consumption rate, consumer predispositions), mediagraphics and personas. We decided to target people in age group of more than 23 years of age with earnings of more than 2 lakhs per annum. We thus positioned our product as – To all those who want a comfortable life and who love good & healthy food, Frizza is a unique looking product that lets you enjoy the taste of heaven, saves your time and is there for you – Anytime you want it. The product was named as â€Å"Frizza† with the tagline – â€Å"Anytime Pizza†. We then decided the marketing strategy. Starting with Product decision, we saw that Frizza is differentiated from its competitors like Dominos basis 4 main parameters – (i) Lower price at same taste; (ii) Convenience factor (of using the product anytime rather than just 12 hours during which a restaurant is open); (iii) Square shape rather than circular shape, which would appeal to children and adults alike; (iv) Emotional satisfaction for mothers coming out of the feeling that she has cooked a meal for her children. We then decided various characteristics of the product like toppings, etc. basis results from the survey. Due to many reasons as explained in the report, the pricing came to as 30-40% lower than that of competition like Dominos’s. In terms of the place, we decided to launch the product only in cities given the infrastructural constraints at the beginning. The retail channels were decided as supermarkets, speciality stores and super stores, thus following the selective distribution strategy. Various promotional activities (both ATL and BTL) like television ads, Facebook, newspapers, events, etc. were planned. Finally, financial analysis was done to conclude the breakeven point as 7 quarters. MOTIVATION: The pizza industry in India is mainly divided into 2 formats – dine in and take away. The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. The holding company of the current market leader, i.e. Dominos grew 9 times from INR 155 crores in 2007 to INR 1407 crores in 2013 brining the annual growth rate to an amazing figure of 45%. But there are gaps in the market. First, the pizza stores are limited in number, reach and timing. Thus accessibility is limited. Secondly, although pizzas at lower price points are available, higher end pizzas or pizzas offering variety of toppings cost upward of INR 200 per pizza. Thus, there is scope to use low pricing as a competitive advantage. Hence comes the frozen concept to fulfil the existing gaps. This concept is already prevalent in developed countries. In USA for example, frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. As per Frozen food global industry guide from Market Line, sale of frozen pizza & ready meal market globally account for 41.1% of overall frozen food market. Also, Asia-Pacific is the largest market for frozen foods, accounting for 34.3% of global market value, and supermarkets and hypermarkets form the leading distribution channel for frozen food account for 70.2% of the market’s value. OBJECTIVE: In this report, we are trying to achieve the following: market research to gauge consumer behaviour and preferences, followed by Segmentation, Targeting and Positioning for frozen pizza product in India and finally building a marketing strategy to launch it. METHODOLOGY: Primary research: We had two kinds of approach towards primary research. We prepared a comprehensive questionnaire to gauge the demographic, socio-economic & psychographic traits and market reaction towards the existing products and willingness to pay of respondents for the frozen pizza product. We conducted live surveys in the nearby malls (Gopalan Mall and Meenakshi Mall) during peak days (a Sunday and the Independence Day) by distribution of questionnaire among people of different age, gender and income groups for example college goers, mothers, single men, married couples etc. We also collected online responses across diverse geographic and professional groups via social networking sites and emails. Secondary research: We used online resources to study the global frozen pizza markets and potential growth of the same in Indian markets and to gather information about the existing players and their positioning. FINDINGS: 1. Porter’s Five Forces to Understand Industry Competitiveness: Intensity of Industry Competition: Low-Medium ï‚ · Number of firms- There are large no of players in Indian Pizza market. These include the market leader Dominos, Pizza hut, Papa john’s, Pizza corner, Pizza Express, Smoking Joes, Amul and Local Pizza Producers. But there is no popular brand in frozen Pizza other than Amul. ï‚ · Highly concentrated market (Low HHI)- The market is highly concentrated with high HHI of approx 4700.Dominos leads the market with 67% market share with its 600+ stores. Pizza hut is second with around 20% market share and 180 + stores. Others have market share from 2-5% with 20-40 Stores. Share of Amul is very low. ï‚ · Demand Supply mismatch- As per our estimates; there is clearly no supply in the market, although there seems to be strong demand. Availability of Substitutes: Low-Medium ï‚ · Buyer propensity to substitute –Though overall competition is high, Competitors in the frozen pizza market segment are low; therefore buyer propensity to substitute is very low. ï‚ · Product differentiation & Pricing- The products offered by most of the Pizza producers are similar and there is no differentiation in product currently. The number of products available at comparatively lower prices is less. Potential Entrants: High ï‚ · Attractive Market-Indian quick service restaurant industry is estimated to be 6000 Cr and is expected to reach 18000 Cr by 2018. The pizza industry is expected to grow at a CAGR 25-28%. ï‚ · Low Entry Barriers and low exit barriers- The capital requirement is comparable to other product providers in the market and is not massive in any way. Even the exit barriers are less. ï‚ · Big brands-Big global brands like Papa Murphy, Little Caesers are not in India yet and there is potential threat of them Entering India. McCain though not in frozen Pizzas, may enter in the future. Buyer Power: Low ï‚ · Uniqueness- Frozen Pizza is still a unique concept in India and the firms providing it are also less. ï‚ · Large no. of buyers –The large no of Buyers with very few suppliers of frozen Pizza, decreases the bargaining power of buyer. ï‚ · Switching cost- The current pricing structure of big brands which is very similar also decreases the power of consumers, forcing them to buy from the available options. Supplier Power: Low-Medium ï‚ · Material Suppliers- There is large number of suppliers for ingredients like flour, vegetables, etc. The suppliers for Cheese and imported vegetables are less and so they have more power. ï‚ · In-house technology-The technology used by most of the Pizza Manufacturer is in-house, which reduces supplier’s negotiation power. Amul Frozen Pizza: Foreseeing the growth of the frozen food market in India, Amul launched frozen pizza in 2001 in Gujarat. It planned to introduce the product all over India through its already existing channel. But it failed to capture the market and had to close the product category soon. It could not adapt to the changes that the Indian quick restaurant and the Pizza market were undergoing in that period. The pricing of Amul Pizza was Rs 45 for a small Pizza which was very high at that time. Also, the product was not positioned well in the market and proper segmentation was not done. But recently, Amul has re-launched its frozen pizza product. 2. Consumer Behaviour: Primary market research: We received 161 responses (43 offline & 118 online responses) for our survey. The survey data was then filtered based on our target segment (discussed later) – Employed/Earning member of the family in the age group of 24-41 with more than 2 lakh/annum salary of household. Thus, 83 of our respondents fell under our target market. Core values & Benefits sought by the consumers: Based on our survey, we came to know that, 27% consumers take pizza, whenever they feel ‘Too lazy to cook’, and 40% take pizza for ‘Lunch or Dinner’. The core benefits thus are â€Å"Easy to Cook† and â€Å"Tasty Food†. Hence our product must be designed to satisfy these core benefits. In addition to this, following are the results for various factors as rated by the respondents. These are on a scale of 1 to 5 with 1 as least important and 5 as most important. Decision Making Unit: Based on our primary market research, it is evident that 55% of our customers who are in the age group of 24-41 are variety-lovers and they used to try latest trends & products. Generally, the earning member of the family or the housewife makes the purchase decision. But their decisions are normally influenced by their pestering children. Decision Making: The taste and variety of the food forms the basic evaluation criteria for the purchase decision. Majority of the respondents are passive in information search. And, out of various medium of information, people preferred to spend time on TV and the list is followed by the social networking sites. 3. Segmentation, Targeting, Positioning: Segmentation: Market research results helped in identifying the market segments. We will use below three broad bases on which we will identify our target market. (a) Based on Customer Characteristic: Geographic: We expect large no. of customers to come mainly from metro cities in India. Based on our survey, we see less familiarity with the frozen pizza product in Bangalore despite it being one of the biggest cities in India. We expect the situation to be much worse in smaller cities. Ever had Frozen Pizza before? Disinterested Demographic: The general market segment can be divided in younger generation with an age group between 12-23 years, Mid-age working people who can spend money on high quality frozen pizzas with their high disposable income and 35+ women mothers who make the Pizza purchase decision for their kids. Socioeconomic: We can target SEC middle segment of B2&C along with upper segment of A2&B1. Psychographic: Based on VALS framework, we have identified 3 major segments (out of 8) as following: ï‚ · Strivers – They are resource constrained people with high elasticity of demand, who like variety in general and would be keen to try new products offered at an attractive price. ï‚ · Achievers – This segment has goal-oriented people with a deep commitment to career. They are looking for timesaving alternatives in marketplace. ï‚ · Believers – They are conservative, conventional people with established routine and exhibit high brand loyalty. They are predictable and favor familiar brands. (b) Based on Buying Situation: Consumption Behavior/Usage Rate: Through the survey we identified people with varying consumption frequency of pizza from weekly to monthly. The typical 80/20 rule where 80% of firms sales are obtained from 20% of customers, doesn’t apply in our context. Consumer Predispositions/Product knowledge & Attitude: Some of the non-earning teenagers show willingness to pay a higher price and ability to afford high discretionary expenses. There is another segment with an indifferent attitude towards the product. (c) Based on Mediagraphics: It is a new term in marketing literature describing media viewing habits of customers. It helps identify type of promotional media consumer prefers. (TV, radio, internet etc.) SOCIAL NETWORKING (d) Personas: Basis the above inputs, we made the following personasAnjali (16): College-going student who lives with her parents and spends most of the time with her college friends. She has a large circle of girl friends with a very busy social life. She doesn’t have a strong brand loyalty and currently consumes pizza from all available major brands by taking turns. She is also very active on social networking sites. Rahul (27): Rahul is an unmarried IT engineer. His work life is very hectic and often eats out or gets food delivered at home. He lives in an apartment and is earning reasonably well. He spends lot of time on Internet but doesn’t have a very busy social life, virtual or otherwise. He is bit health conscious and when it comes about Pizza, he largely sticks with Dominos as his preferred brand. He likes their speedy delivery and ease of ordering. Mrs. Bhargav (40): Mrs. Bhargav is a working mother who has a 9 to 5 job. She has two kids less than 10 years of age. She earns well for herself and often buys pizza for her kids depending as and when they insist. She doesn’t use Internet match but follows some TV programs very closely. Because of her workload, she often gets tired after coming back from office and doesn’t like idea of home cooked fullfledged meal every day. Targeting: Criteria while picking target segmentCriteria

Wednesday, October 23, 2019

Rhetorical Analysis Essay

Obesity rates are soaring throughout the United States. â€Å"Today, two thirds of American adults are obese or overweight†(Brink and Querna 620). This quote is explaining how obesity has become a concern for many people in our culture. The obesity rate among Americans has gotten worse over the years. The topic of weight is very prevalent among people in today’s society. Everywhere you look you see people of different weights and appearances. Obesity affects Americans of all ages, sexes, and racial/ethnic groups. This essay is targeting all Americans but talks mostly about the children and teenagers. Obesity can cause serious medical conditions such as diabetes and heart disease. Of the four essays in the â€Å"What (and How) should we eat† this essay’s argument has all three rhetorical appeals and pathos being the strongest in my opinion. The Essay establishes credibility by explaining some examples of relevance to the issue under debate. Like when Brinks and Querna say, â€Å"It’s everywhere†. Tank up your car, and you walk past soft pretzels with cheese sauce†. â€Å"Grab a cup of coffee, and you see doughnuts, danishes, and cookies the size of hubcaps†. Stop at Staples for an ink cartridge, and you confront candy bars at the register†. Stroll past the receptionist’s desk at the office, and find somebody’s leftover Christmas cookies, Valentine’s Day candy, Easter Peeps, birthday cake, or vacation saltwater taffy†(620). This is a very true statement because everywhere you look; there is an increase in high calorie sweets on the counters of any store. Americans believe that Obesity is becoming a serious issue here in the United States because a lot of his arguments are very true. This goes back to Americans believing that something should change or else there is going to be big health risk in their life. The essay uses pathos because it is incorporating fear into the target audience when it says â€Å"What’s worse, they project that the rise in obesity rates among children and teens could knock off as many as five years from today’s average of 77 years as overweight people in that generation  grow up and die prematurely. Diseases associated with obesity, such as diabetes, heart disease, kidney disease, and some cancers†¦Ã¢â‚¬ (Brinks and Querna 620). This will cause the target audience to think twice about eating a high calorie meal because dying young scares a lot of people. This is a good strategy to know about obesity because fear is one of the strongest emotions for every human being. Eliciting fear into Americans will make them think twice about eating unhealthy. The essay also establishes logos because it has an abundant of statistics everywhere. One Example of this is â€Å"the early 1980s, food production came to an average of 3,300 calories a day available to every person. Then farm policy changed, and farmers no longer plowed food under or slaughtered animals to be entitled to subsidies. Today, America produces enough food to allow every man, woman, and child 3,900 calories a day†( Brinks and Querna 621). This quote is explaining how we have the opportunity to eat a lot more than we used to and is one of the reasons why people are turning obese. These Statistics are precise because there has been an increase in the amount of food we can eat. The essay also establishes authority because it quotes some high status professors. One example is â€Å" ‘Food is never just the physical product itself, it’s invested with national meanings, associated with comfort and nostalgia. There are class associations. Food can be elegant or cultured’ † (Stephanie Hartman 621). She is a professor who teaches a course at the University of America in Washington D.C. call ed â€Å"Food and Media†. There are many other quotes that the authors use in his essay. Since they are of high status, the target audience feels that they must trust what they are saying since they teach in those fields. It does have some bias though because evidently you can ignore the food and choose not to eat it. But the authors talk about how hard it is to say no to food when it says, â€Å"Riddled with anxiety, we take our meals with equal parts pleasure and guilt. We might say an internal no a dozen times a day, then give in to the Krispy Kreme near the bus†¨stop on the way home†( Brinks and Querna 622). Bringing awareness to the issue is the first step in creating a solution to the problem. This essay effectively employs Aristotle’s three main rhetorical strategies to gain the assurance of Americans that obesity is becoming a serious issue here in the United States. He specifically uses a strong use of logos to convince the target audience about this growing issue. Susan Brinks and Elizabeth Quernas  expertise of ethos, logos, and pathos have successfully informed Americans about Obesity.

Cyber Events That Cause Terror in the Australian Population

The cyber events results to too many deaths in the world today. Computers and communication systems are linked together thus making everything else to rely on software and this has paved way to terrorists today. Terrorists organize crime and terror attacks through cyber and the target is increasing towards the Australian government website. Though Australia is a prestigious country, it attracts the attention of the world despite its population.The cyber threats are directed towards critical infrastructure like water, IT, banking, energy, and finance and communication industries in Australia. Events that causes cyber terror in Australia include cyber malicious messages, bullying where false rumors are spread online which are defaming and offensive content found in the cyberspace (Roberts, 2007). Offensive information is harmful to the population of Australia given that it exposes people to criminal vices. Forgery and plagiarism against intellectual property is another cyber event that terrorizes the Australian population.Virus attacks by computer zombies through the internet and unauthorized access on individual’s information is threat-full to the population in Australia. Furthermore, financial losses due to theft of proprietary information from laptops by installing Trojan horse on machines thus enable him to make his attack. The terrorist cyber events include triggering of explosion remotely at a target in the population thus victimizing innocent people in the propinquity of the explosion.The terrorists use the computers to deliver political threats so as to influence the government of Australia to act in the wrong direction thus destroying property of the public or intimidate the public so that they may start violence (Roberts, 2007). In conclusion, the public should guide their cyber space against viruses, hackers and worms thus protecting themselves against cyber terrorism by use of anti-virus software’s and Norton personal firewall to guide a gainst hackers. References Roberts, L. (2007). †Crime Online†. Australian and New Zealand Journal of Criminology, Vol. 40, pp. 1-15 Cyber Events That Cause Terror in the Australian Population Cyber crimes in Australia have continued to increase taking different forms and processes. They have been the center stage in the promotion and execution of terrorism and terror attacks in the country. Development in computer and internet technology is providing an overwhelming condition with which cyber crimes can be instigated in Australia.They are directed towards different areas such as, transport, water, energy and communication industries. Cyber crimes have thus been dominant and providing a growing threat to Australia. It is important that the society at large guide their cyber space towards actions of protecting any cyber threat which may imply terrorism and other harmful attacks

Tuesday, October 22, 2019

Emphasis sponsors MCA Awards - Emphasis

Emphasis sponsors MCA Awards Emphasis sponsors MCA Awards Emphasis are proud to be sponsoring the Customer Engagement Award at the MCA Awards 2012. Last year, management consultants Navigant scooped the Customer Engagement Award for their work with Skandia investment managers. This year, the shortlist for the award comprises: Ernst Young, for their work with BMW; IBM with Nationwide; LOC Consulting with Truvo; Propaganda with Clipper Logistics; and Transform with Argos. All the companies on the shortlist have achieved great things this year and we wish them the best of luck. Well be there on the night, and Emphasis Chief Executive Rob Ashton will be presenting this years Customer Engagement Award. As well as Rob, Director Tom Wilde and Development Manager Jenny Ferguson will be attending. Please do come and say hello, whether to talk about how we can help your company or just to put names to faces. Well be reporting on the night, so its also your chance to tell us your latest news. The MCA Awards will be held on Thursday 19 April at the Hilton Hotel in Park Lane, London. For more information, and to see the companies shortlisted in other categories, click here.

9 Tips I Learned from Renewing My Certified Executive Resume Writer Certification

9 Tips I Learned from Renewing My Certified Executive Resume Writer Certification On March 17th, I got a â€Å"friendly reminder† that my most prized certified executive resume writer designation, the Certified Executive Resume Master (CERM), was up for renewal. What this meant is that I would have to submit four executive resumes, written by me, to a committee for examination. I had a problem: I have a team of amazing executive resume writers who write the initial drafts of all the resumes my company writes. I am the editor, not the writer. So I had to dig into my files to find good raw material that I could spruce up for my recertification. I identified six good candidates and went to work. It took hours of reformatting and rewriting before I could even narrow down my submission to four resumes. I cursed my short attention span for this detailed and challenging work. But I was able to create four resumes that I thought would make the grade. And then, I got a second opinion from my executive resume coach, Laura DeCarlo. I knew I was submitting myself to possible dismantling, but that’s kind of what I do. I want to do the best work possible, even if there’s pain involved along the way. And ultimately, I’m glad I asked for her advice, because not only did I pass the CERM renewal on the first try (and with very positive remarks), but I also was reminded of some important points for writing a top-notch executive resume – points I will now share with you. Here’s what I learned: Executive resumes require some â€Å"fairy dusting† – that magical something that makes the document come to life, whether it’s a catching turn of phrase like â€Å"fiscally rejuvenating† or just the right testimonial, or a tasteful, appropriate graphic element. Look for that element in the samples below, and throughout the examples provided in this article. Use a crisp, modern, not-too-fancy format. Don’t use more than two fonts (perhaps one for the headers and one for the body). Don’t overuse italics. Don’t overuse centering. And be consistent! It doesn’t fly, for instance, to have a header where there are two spaces before some bullets and three after others. Here’s an example of two fonts, one color, and evenly spaced bullets:Note: While you might think you’re being fancy by putting your contact information above your name, best practice is to stick with convention and put that information under your name or possibly to the side. Capture an executive’s contribution to ROI in the branding statement at the top. While some statements about experience and expertise are appropriate, tie as much as possible into results. And be sure to use keywords that are important in your industry. They matter! When writing summary statements under a position, open them with a â€Å"hook† – not with a list of responsibilities. Then, once you have your reader’s attention, you can talk about the scope of your work. Who says the only place you can list accomplishments is in your bullets?! Here are two examples: Use effective section headers to draw attention to accomplishments. You might, for instance, have an overarching accomplishment, with bullets underneath of how that accomplishment was achieved:Or, you might create functional headers with bullets underneath:Do you see how these dividing markers help the reader know what to pay attention to? The alternative is something we call â€Å"death by bullets† – a long list of bullets without any indication of what’s important. Don’t do that! Testimonials work well, especially when they are action-packed. Here’s my favorite from my CERM submissions:I’ve heard concerns that testimonials might come across as â€Å"cheesy.† My response is that the proof is in the pudding. I’ve seen client after client get job interviews with resumes that include testimonials. So I recommend using them! The more concrete results that can be included in the quotation, the better. If you had two positions with increasing responsibility, and you did less in the more recent position, combine them. Otherwise, it could look like you didn’t perform in the higher-level position. As a tool to make your executive resume bullets hard-hitting, use bolding to draw the eye – either to a noteworthy accomplishment or a functional area. See point #5 for examples, plus this one: Write, rewrite, get an editor, and rewrite some more. Or hire someone to write your executive resume for you. Resume writing is not easy, as the above examples may have illustrated. If you’re a busy executive, don’t spend the hours upon hours I spent working on these resume submissions, and that the executive resume writers at The Essay Expert spend on every executive resume project. Hire someone whose job it is to do that, and then go do what you do best! Category:Resume TipsBy Brenda BernsteinMay 15, 2017

Monday, October 21, 2019

David Mamets play Oleanna Essays

David Mamets play Oleanna Essays David Mamets play Oleanna Paper David Mamets play Oleanna Paper Essay Topic: Literature David Mamets play Oleanna is as complex and asks as many questions as the characters it contains. Oleanna has no easy answers, you can be right or you could be horribly wrong at the same time depending on what gender you are or what views you have. John is a lecturer at a university he is hard to understand; he is seen to be innocent and guilty but always to have some of the blame for his actions. Carol is shown to be deceitful and is always twisting things to make John into prey for her group on many occasions. Around the time this play was written there was a large interest in sexual harassment and cases of that nature, in that year a film called Disclosure where the actress Demi Moore sexually harasses a male worker. John is a character who could be misinterpreted as he is a great believer in himself, which makes him appear ignorant and uncaring, As Maurice Patterson (2002) explains She goes to her professor for help who sympathises with her frustration. He lectures her of his own frustration that he felt as a student which shows even when he agrees to hear to Carols problems he continues to talk about himself and how he had those problems bringing the intention back to himself John: Yes. And, and perhaps my problems are, do you see? Similar to yours. This shows although John believes he is helping Carol with her problem, the word similar shows it isnt the same problem but just John talking about his own problem, Johns ignorance to what Carol is talking about is a part of his downfall. John is to blame for his actions because everything that Carol has said he has done, has actually taken place, it is just Carols interpretations of Johns actions which are apparently false which leads John into a difficult situation, his carelessness leads him to forget his ethics and slips out of his role of lecturer and begins to tell stories about sexual acts and using terms such as John: I like you. This can be seen as an intimate comment or as John trying to level with the student. Linda Lopez McAllister (1995) perhaps unfairly makes the point At one point he decides to launch into a more personal mode, switching from the stern taskmaster into the patronizing I-know-all-about-whats-wrong-with-you-and-Ill-help-you role There are many personal phone calls made to John by Johns wife throughout the play, these are used to remind us of the world outside his office giving the play a more 3-d feel and shows Johns personal life to the audience and more importantly Carol as he is making a personal and private phone call to his wife whilst Carol is listening. John: I hope so (pause) I love you, too. (pause) I love you too. This is inappropriate as Carol is a student and he is airing his personal life in front of her. Cynthia Fuchs(1995) telephone interruptions from secretary, wife, friends, confirm our already negative opinion of Johns character: not a nice guy. David Mamet uses pauses and repetitions of words, to create the sound of reality in everyday conversation with conversation interruptions being the basis for the power struggle throughout the play such as in act 1 when John and Carol are first introduced Carol:. dont I think.? John: mmmm Carol: did I? John: . what? Carol: Did . did I did I say something wr John: (pause) no im sorry. This shows John in power in act 1 to be higher than Carols in the staccato method used, this helps the audience understand the characters a lot more and really get into the play. This can show Johns downfall of being to ignorant to other people maybe if he had let Carol speak a bit more he wouldnt have made a situation that was risky for himself. McAllister writes He almost talks non stop at Carol John is also seen to have the power when we are introduced to him; it is his office, his phone, his desk and his chairs. This is his environment for him to be ignorant in believing that teachers can never do any wrong but this can be his downfall as it is in his own office then it is shown to be his own fault as it is his responsibility to have either had another member of the faculty or at least the door open. His unprofessional behaviour is only open to one interpretation as the door is shut and that is Carols such as when he tells a story involving sexual content with explicit details John: the rich copulate less often than the poor. But when they do, they take more clothes off Carols interpretation of this was the tone of suggested sexual tones and as no one else was around it was only her interpretation that matters. All in all in the first act John is seen as an ignorant lecturer oblivious to Carols problems as she is seen as a meek and nai ve student having problems with her class. This is all changes in the 2nd and 3rd act where Carol comes back having new confidence with her new found group as her back up David Litton (1996) writes With the second act, he reverses the characterization of Carol, turning her into a well-educated tyrant with a penchant for big words and in-your-face histrionics (not exactly the meek little girl we saw only moments earlier). The group may possibly not be new found, as thought as the whole of the first act seems to be revealed to the audience that it couldve been a big ploy to bring down John, in act 2 Johns enemy is not so much Carol but what she represents and her group is the enemy. When John asks her to come back she is the one who interrupts him and Johns power decreases and he then becomes the one asking for help and mercy from Carol, when Carol tells him a list of books that she wants banned he becomes enraged that his free speech should be taken away for someone else to have their own free speech. Carols change from act 1 is almost unbelievable from being meek student to a super literate part of a feminist group C. W. Harris (2000) writes This is a young clueless student, who turns into a vindictive accuser cleverly manipulating language to destroy her sophisticate professor This over the top change can be seen to be a big turning point in peoples ideas of who is too blame, as the sheer slyness and cunning of Carol using Johns make notes and learn teaching philosophy against him, might turn people to think it was not Johns fault at all, as Chuck Dowling (1996) says throughout the film the teacher does noting wrong although this may be true to the extent of the accusations put against him, his actions were still wrong when he did not listen to Carol, Cynthia Fuchs said on this subject he is self absorbed and insensitive, even as he thinks he is being innovative this shows John being a victim of his own inadequacy. There is one last phone call from Johns wife which ends in John saying I love you baby, Carol once again has invaded his privacy and makes personal remarks about Johns family by saying Carol: Dont call you wife baby this sends John over the edge as the tables had turn against him just as he mentioned a father figure to her earlier in the play. This caused him to lash out against Carol, giving her evidence to prove how Johns inadequacy and un-professionalism in class has got him into this situation. When asked to answer the question is John a victim of his own inadequacy or Carols malice the audience reaction is mixed due to audience gender, men can relate to Johns frustration of his help being shot down and turned into a sexual harassment law suit and women can relate to Carols anger at being pompous and ignorant to her needs an example of a feminist view of the play is Linda Lopez McAllister when she writes John is an pompous, arrogant overbearing jerk in love with the sound of his own voice whereas males who have attended the show have been known to cheer in the final act when Carol is about to get hit by John. In conclusion John is not only a victim of his own mistakes but of Carols malice too, when Carol realises she may have a case to put against John her confidence escalates and is seen to be a big ruse, this shows John as the victim for the rest of the play helping the audience sympathise with him in some cases causing audiences to cheer when Carol is attacked, John is not free from blame by far, only in the first act is Carol sympathised with whereas the rest of the play John is to be sympathised with because he lost all of his livelihood and dreams because of one feminist and her gr

The Future of Matrimony †Sociology Research Paper

The Future of Matrimony – Sociology Research Paper Free Online Research Papers The Future of Matrimony Sociology Research Paper â€Å"†¦to have and to hold, from this day forward, for better, for worse, for richer, for poorer, in sickness or in health, to love and to cherish till death do us part’†¦.† Wedding bells are ringing. The big day is finally here. As the soon-to-be husband and wife, bound together by love, prepare to walk down the aisle, they truly believe that this would be their first and only wedding. The two couples are bounded together by love, hope, expectations, and dreams that inspire almost all marriages. Lovers that enter marriage envision dreams of what their new life will bring them. The thought of marriage not working, never crossed their mind. They both believed marriage would be â€Å"till death do us part† and that their significant other will be there for one another through thick and thin. Unfortunately, for many young lovers who got married early, this does not hold true. Back in the 1950s, women had no choice but to marry. Women were forced to wed in order to achieve some form of economic stability – while simultaneously embarking on a lifetime of subservient bondage. Because women were viewed as inferior to men, they were to always remain at home. A woman’s main function was to produce offspring and manage household chores while their husbands tended to public affairs. This made marriage not so different from slavery and prostitution. In those days, wives were expected to be subservient to their husbands, leaving little room for romance and love to develop, even simple acts of affection was not necessary. Instead, the husbands would turn to prostitutes and concubines to satisfy their sexual needs, while the sole purpose of having sex at home was to just produce babies. Men wanted to create a legacy. At its most fundamental level, marriage was created for the purpose of raising children. Today, many of these pragmatic motivation s no longer apply. A man no longer expects a wife to devote herself full-time to his care and upkeep, and a woman no longer needs a man to pay her way. By the twentieth century, when capitalism firmly took hold and people no longer had to marry to secure their financial future, marriage changed. Divorce rates largely rose alongside the rise of capitalism, as growth and opportunity gave individuals the ability to survive financially outside the household economy. By 1924, one in seven marriages ended in a divorce. Divorce, something that was once unheard of, was now hailed as fresh alternative for the troubled women who were financially dependent and trapped. For battered women, and for the loveless couples, divorce was considered to be a healthy, rejuvenating response to marriages that were often viewed as â€Å"sick, lifeless or dead.† Divorce was believed to set them free, and finally make them happy again. It was â€Å"okay† to divorce, to be free, to listen to your heart and do what you need to for the sake of your own personal happiness because you deserve it. With the widespread introduction of the Pill, the sexual revolution, the feminist movements, plus the freedoms celebrated by the â€Å"Me Generation†, it demonstrated to women in their twenties that they did not have to marry, that is, marriage was unnecessary for a life of a happiness. Although the average age of women entering marriage has not significantly changed over the past one hundred years, what have changed though, are the attitudes surrounding marriage. In 1890 women had few options, they were forced to enter into marriage in their twenties, but today, with the benefits formed by the women’s movement and with the economy advancing, women now not only have the choice to marry but also not to nonetheless. Modern day women now have the freedom to want whatever it is they choose to want because it is their God-given right as opposed to being forced. For both sexes even, men and women today marry because they can and want – not because they must. A 1977 New York magazine â€Å"Early to Wed,† explains why young women and men today overwhelmingly believe in marriage and in marrying relatively young. One popular theory suggested that we are witnessing a search for stability in an era of instability (Sarah Bernard, â€Å"Early to Wed,† New York, 16 June 1997, P.38). â€Å"In the United States, the twenties are the picture-perfect decade for saying I do. The farther you stray from that magic era, the more freakish you start to feel. An article in a 1998 issue of the Journal of Family Issues confirms that being unmarried in your thirties can be bad for you state of mind because you feel like an outcast.†(Megan Fitzmorris McCafferty, â€Å"When Should You Marry,† Cosmopolitan, August 1999, p.238) But the younger you marry, the more likely you are to divorce. People are getting divorced as quickly as they are getting married. A 2001 survey by the Centers for Disease Control and Prevention found that one in five first-marriage divorces occur within the first five years (Matthew D. Bramlett and William D. Mosher, â€Å"First Marriage Dissolution, Divorce and Remarriage: United States,† advance data, 31 May 2001, Centers for Disease Control and Prevention). Research Papers on The Future of Matrimony - Sociology Research PaperInfluences of Socio-Economic Status of Married Males19 Century Society: A Deeply Divided EraPersonal Experience with Teen PregnancyThree Concepts of PsychodynamicHonest Iagos Truth through DeceptionResearch Process Part OneHip-Hop is ArtAnalysis Of A Cosmetics AdvertisementThe Hockey GameThe Fifth Horseman

Sunday, October 20, 2019

Profile of Amelia Bloomer

Profile of Amelia Bloomer Amelia Jenks Bloomer, an editor, and writer advocating for women’s rights  and temperance is known as a promoter of dress reform.  Bloomers are named for her reform efforts.  She lived from  May 27, 1818, to December 30, 1894. Early Years Amelia Jenks was born in Homer, New York. Her father, Ananias Jenks, was a clothier, and her mother was Lucy Webb Jenks.  She attended public school there. At seventeen, she became a teacher.  In 1836, she moved to Waterloo, New York, to serve as a tutor and governess. Marriage and Activism She married in 1840. Her husband, Dexter C. Bloomer, was an attorney. Following the model of others including Elizabeth Cady Stanton, the couple did not include the wife’s promise to obey in the marriage ceremony. They moved to Seneca Falls, New York, and he became the editor of the Seneca County Courier. Amelia began writing for several local papers.  Dexter Bloomer became the postmaster of Seneca Falls, and Amelia served as his assistant. Amelia became more active in the temperance movement.  She also was interested in women’s rights and participated in the 1848 woman’s rights convention in her home town of Seneca Falls. The following year, Amelia Bloomer founded a temperance newspaper of her own, the Lily, to give women in the temperance movement a voice, without the domination of men in most temperance groups.  The paper started out as an eight-page monthly. Amelia Bloomer wrote most of the articles in the Lily.  Other activists including Elizabeth Cady Stanton also contributed articles.  Bloomer was considerably less radical in her support of women’s suffrage than her friend Stanton was, believing that women must â€Å"gradually prepare the way for such a step† by their own actions. She also insisted that advocating for temperance not take a back seat to advocate for the vote. The Bloomer Costume Amelia Bloomer also heard of a new costume that promised to liberate women from the long skirts that were uncomfortable, inhibited movement and dangerous around household fires. The new idea was a short, full skirt, with so-called Turkish trousers underneath – full trousers, gathered at the waist and ankles. Her promotion of the costume brought her national renown, and eventually, her name became attached to the â€Å"Bloomer costume.† Temperance and Suffrage In 1853, Bloomer opposed a proposal by Stanton and her collaborator, Susan B. Anthony, that the New York Women’s Temperance Society be opened to men. Bloomer saw the work for temperance as particularly important a task for women. Succeeding in her stand, she became the corresponding secretary for the society. Amelia Bloomer lectured around New York in 1853 on temperance, and later in other states on women’s rights as well.  She sometimes spoke with others including Antoinette Brown Blackwell and Susan B. Anthony.  Horace Greeley came to hear her talk and reviewed her positively in his Tribune. Her unconventional costume helped attract larger crowds, but the attention on what she wore, she began to believe, detracted from her message. So she returned to conventional women’s attire. In December of 1853, Dexter and Amelia Bloomer moved to Ohio, to take up work with a reform newspaper, Western Home Visitor, with Dexter Bloomer as a part-owner. Amelia Bloomer wrote for both the new venture and for Lily, which was now published twice a month at four pages. The circulation of the Lily reached a peak of 6,000. Council Bluffs, Iowa In 1855, the Bloomers moved to Council Bluffs, Iowa, and Amelia Bloomer realized that she could not publish from there, as they were far from a railroad, so she would not be able to distribute the paper. She sold the Lily to Mary Birdsall, under whom it soon failed once Amelia Bloomer’s participation ceased. In Council Bluffs, the Bloomers adopted two children and raised them.  In the Civil War, Amelia Bloomer’s father  was killed at Gettysburg. Amelia Bloomer worked in Council Bluffs on temperance and suffrage. She was an active member in the 1870s of the Women’s Christian Temperance Union, and wrote and lectured on temperance and prohibition. She also came to believe that the vote for women was key to winning prohibition. In 1869, she attended the American Equal Rights Association meeting in New York, which was followed by the splintering of the group into the National Woman Suffrage Association and the American Woman Suffrage Association. Amelia Bloomer helped found the Iowa Woman Suffrage Society in 1870. She was the first vice president and a year later assumed the presidency, serving until 1873. In the later 1870s, Bloomer had cut back considerably on her writing and lecturing and other public work.  She brought Lucy Stone, Susan B. Anthony and Elizabeth Cady Stanton to speak in Iowa. She died in Council Bluffs at age 76.

SAT Superscore vs Score Choice Whats the Difference

SAT Superscore vs Score Choice What's the Difference SAT / ACT Prep Online Guides and Tips You may know that the SAT offers both Superscoring and Score Choice, but do you know what separates the two? Much like a pair of dissimilarly flavored but equally delicious ice cream cones, each one benefits you, but in slightly different ways. In this article I will briefly go over what Superscoring and Score Choice entail and tell you what separates one from the other. What Is Superscoring? Superscoring is what many collegesdo with the SAT scores you submit with your application.They look at all the SAT scores you send,take your highest score from each test section, and combine those high scores from different test dates into a highest-possible composite score or superscore. The example below demonstrates how superscoring works if you choose to submit results from three different test dates. In the eyes of colleges that superscore, this student has a perfect score since he or she managed to get an 800 on each section at least once. Critical Reading Mathematics Writing Total Score Test 1 800 740 750 2290 Test 2 780 800 700 2280 Test 3 750 750 800 2300 Superscore 800 800 800 2400 Superscoring benefits colleges because it places them higher up in the rankings for average SAT scores of admitted students. It also benefits you because you get credit for your best scores from each section even if they happened at different times rather than being stuck with a composite score from one test. What Is Score Choice? Score choice is something that you'll need to consider before sending scores to colleges. It just meansyou can decide which SAT scores to send and which not to send. If you choose to send SAT scores from a certain test date, you can't pick and choose which sections to send - it's all or nothing.You'll have a choice of which test dates you want to send in the case of the regular SAT and your choice of which individual tests you want to send in the case of SAT subject tests. Most schools allow Score Choice, but some don’t, including Yale and Stanford. Make sure you check the websites of colleges where you're applying to verify that they allow Score Choice. Come on Yale, everyone knows you're not in Europe. Stop trying so hard. What Are the Important Differences Between Superscoring and Score Choice? You vs. Colleges With Score Choice, you're making a choice about which scores to send. The scores from test dates you choose not to send will never be seen by colleges that allow Score Choice.Only the scores you choose to send will be eligible for Superscoring by colleges that allow Score Choice. Some schools require you to send all your scores (no Score Choice) but also use Superscoring, so they will still only consider your best scores.Superscoring is something that you don’t need to worry about directly because schools do it automatically after you send your scores.It is, however, something that you should take into consideration when studying for and deciding when to take the SAT (more on this later). Whole SATs vs. Subscores If you use Score Choice to send your SAT scores from a certain test date,you have to send all of the section scores - you can’t cherry pick which ones you want colleges to see. In the case of Superscoring, however, the whole point is for colleges to extract your best individual section scores to create the best total score possible.Score Choice is the first filter that scores pass through in their composite form. Then, colleges thatsuperscore will choose the highest subscores from the SATs you send themto create your best score from bits and pieces of several different tests. What Does This Mean for You? It means that if you didn’t do as well as you hoped on one SAT, it’s not the end of the world.In most cases, you can choose not to send that score to colleges through Score Choice. Even if you do have to send it, you'll probably also send better scores from other test dates. The lower scores won’t even be considered by most schools if they use Superscoring. Here are some ways you might adapt your SAT strategy based on Score Choice and Superscoring: Practice Specific Studying Colleges that superscore will pick out your best section scores, which means you canfocus your studying solely on one section for a given test date.If you already took the SAT once and are satisfied with your score on one section but want to raise the second score, you can focus your studying entirely on the weaker section as you prepare for the next test date. You don’t need to worry about achieving a score that's the same or higher than your previous score on the other section because the highest scores for each section are the only ones that count. Don’t go overboard and leave sections of the test you've already conquered blank, but you can feel relaxed knowing thatit's not always necessary to shoot for your best composite score. You can just focus on getting your best score for a certain section! Take the Test More than Once This is something we advocate anyways, but knowing that Score Choice and Superscoring exist adds an extra incentive.Even if you don’t study much from one test to the next, your scores are likely to increase slightly. You can choose which tests to send with Score Choice, and colleges will use your highest subscores from those tests with Superscoring. That meanstaking the SAT at least two or three times is in your best interests. The only SAT scores that count, with the help of our good friends Score Choice and Superscoring! Summary Superscoring and Score Choice are two services that allow you to show colleges only your best SAT scores. Score Choice means you can decide which composite scores to send to colleges. If you took the test on three dates, you could choose to only send two of them if one score was a lot lower. Colleges then implement Superscoring, taking your best subscores from each section of the SAT and combining them to create your highest-possible composite score. Superscoring and Score Choice mean that you have an incentive to take the SAT more than once and to study for specific sections so you'll be able to maximize your results. Together, Superscoring and Score Choice make the SAT just a little less stressful! What's Next? Read this article to learn more about how SAT Superscoring helps you. Check out these articles if you're trying to figure out whether to take the SAT again or just want to know how many times you should take it in general. If you don't know your target score yet, use this guide to figure it out so you can get your studying started! Disappointed with your scores? Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: