Italian Verb Conjugations Dimagrire

Gang Violence And Its Effects - 2209 Words

â€Å"Gang Violence Its Effects† Eric R. Thomas Tennessee Temple University In this talk about Gang Violence Its Effects, attempts will be made to show how gang violence occurs. It will also depict the effects it has on societies, and individuals. And the consequences gained both metal, and practical. Gang violence is an ever ongoing, and prevalent issue within the United States, and spreads through almost every ethnicity, and people. Gang Violence Gang violence is a very prevalent, and ongoing issue that is ever growing. According to the National Longitudinal Survey of Youth (a nationally representative sample of 9,000 adolescents), 8 percent of the youth surveyed had belonged to a gang at some†¦show more content†¦In the teenage years there is a fight for identity, and belonging. Thus gangs will take advantage of this desire, and need, because young people are highly impressionable. A common public perception is that most youth are coerced into joining a gang (Howell, 2007). The opposite is indeed true. Most join of their own volition. â€Å"Gangs are often at the center of appealing social action— parties, hanging out, music, drugs, and opportunities to socialize with members of the opposite sex. The gang may be appealing because it meets a youth’s social needs.† (Howell, 2007) Many young people willing join gangs because of their protection, fun, respect, money, or because a friend was in the gang. Many innocent civilians are caught in the crossfire of gang violence. Like terrorism, many civilians’ homes, work places, and transportation, is â€Å"up for grabs† in aiding ongoing turf- wars, and gang retaliations. Many of the gang members obviously have varying perspectives and perceptions on dealings with one another, over both serious, and more trivial situations. From an â€Å"order† perspective, the situation is looked at from an objective point of view. To keep order, each person’s or group’s perspectives, must be heard, from a point of equality, and fairness. When it comes to conflict we have a problem. If gang members from the gang of a young man who got killed learned that it was someone from the rival gang, the most immediate reaction is retribution. They will tend to seek immediate

Racism Racial Discrimination And Injustice - 1257 Words

Almost everyone has heard the famous hymn, â€Å"Jesus Loves the Little Children,† but not all understand the true meaning when it says, â€Å"Red, and yellow, black, and white, they are precious in His sight. Jesus loves the little children of the world.† The moment sin entered into the world, perfection no longer existed. This loss of perfection changed the way humans viewed each other. It made one ethnicity view another ethnicity as inferior, and in doing so, created what people now know of as racism. For centuries, racism has been a part of society, shaping the way humans view each other, but with the aid of Young Women s Christian Association (YWCA) - Stand Against Racism, racial discrimination and injustice can be eliminated. All across the United States, African Americans are faced with racial prejudice, a negative attitude towards a group of people based on race — not on direct knowledge or experience. This kind of racial prejudice began in the 17th and 1 8th centuries, when Africans were brought to America as slaves. In 1756, an 11 year old boy named Olaudah Equiano and his sister were kidnapped from Africa and sold into slavery. Many days after they were captured, Olaudah s sister and he got separated, and Olaudah continued to move further and further away from his home, trading masters along the way. After being shipped off to the English colony of Virginia, Michael Henry Pascal, a lieutenant in the Royal Navy, became his new master for the next seven years. During theseShow MoreRelatedThe Colors Of Racism By John Steinbeck And Of Mice And Men 1330 Words   |  6 Pages The Colors of Racism in Of Mice and Men The struggle of racism in America is one which has been regularized in American society. The devaluation and undermining of colored individuals has become commonplace, due to social injustice. In particular, racial discrimination prevails among African American societies due to the color of their skin, and the stereotypical notions of racial superiority that the white race illuminates. For over three-hundred years, the African American communities haveRead MoreRacial Injustice in A Raisin in the Sun, by Lorraine Hansberry and Sonny’s Blues, by James Baldwin1494 Words   |  6 PagesWhite supremacy, black inferiority, Jim Crow law, segregation, racial terror, and racial inequality are the most common topics of American history. The quote of Martin Luther King Jr asserts the truth that racial injustice was in the vein of the American dream. He hopes someday that injustice, the view that African Americans are inferior will go away, and they will be treated equally like a full h uman being. The theme of racial injustice is prevalent in both â€Å"A Raisin in the Sun† by Lorraine HansberryRead MoreTo Kill A Mockingbird Racism Analysis1348 Words   |  6 PagesHarper Lee wrote, â€Å"To Kill a Mockingbird† during a racial period in her home state of Alabama. This was when the South was still segregated, forcing blacks to use separate facilities apart from those used by whites. The Civil Rights movement started to become more active when Rosa Parks refused to give up her seat on a bus in Montgomery, Alabama, in 1955. During this period, Martin Luther King, Jr., became the leader of the movement, and the issue began to gain serious national attention. This isRead MoreRacial Discrimination : The World Has More Than 6 Billion People With A Diversity Of Human Races808 Words   |  4 PagesHirenkumar Thummar Professor Ball HA 96F, Section 21 November 11, 2015 Title- Racial Discrimination in the workplace The world has more than 6 billion people with a diversity of human races and colors. Even Though, by means of nature, people used to see each other as white, black, Hispanic, Asian, American, African, etc. As humans spread throughout the globe, they adapted to one of a kind dwelling conditions while genetic mutations introduced precise traits to the people. Likewise, the concept ofRead MoreSocial Injustice, Racism, And Social Work1647 Words   |  7 Pages Social Injustice, Racism, and Social Work Rachel Condit December 4, 2017 Professor Keyes Social Work 1111 Social Injustice and Ism’s Social injustice is any issue when unfair practices are being carried out in society. Social injustice effects many groups today, especially minorities. Societal isms are the prejudicial attitudes directed against groups that society identifies as â€Å"lesser†-less capable, less productive, and less normal. Racism Racism is defined as an ideologyRead MoreLetter From A Birmingham Jail And Barack Obama s A More Perfect Union1304 Words   |  6 Pagesin Letter of a Birmingham Jail was Injustice anywhere is a threat to justice everywhere...Whatever affects one directly, affects all indirectly. I really thought that this was a very powerful statement and one that makes absolute sense. Barack Obama also stated something very similar in his A More Perfect Union speech stating the following ...I believe deeply that we cannot solve the challenges of our time unless we solve them together... Today racial inequality is ongoing whether you areRead MoreAnalysis Of Letter From Birmingham Jail1074 Words   |  5 Pagesrebel against the racial injustices occurring in America at the time. Martin Luther King’s arguments in Letter from Birmingham Jail are effective because they draw the reader’s attention to the dehumanizing nature of systematic racism and force them to consider the ethical implications of large scale racial discrimination through intense imagery, articulate through reasonable rhetoric the philosophy behind civil disobedience and why direct action is the only path to achieve racial equality, and useRead MoreRacial Separatism1395 Words   |  6 PagesRacial separatism is the belief, most of the time based on racism, that different races should remain segregated and apart from one another. Racism is the belief that a particular race is superior or inferior to another, that his or she predetermines a persons social and moral traits and born biologic al characteristics. The introduction of these terms produces racial discrimination within a society. Racial discrimination has been a thorn in the side of yesterdays, todays and future generationsRead MoreInjustice And Social Injustices1532 Words   |  7 PagesIntroduction Though the concept of social injustice is universal in nature, the experience varies with each person. Factors like a person’ race, or gender can further influence the severity of the injustice; victims caught in the overlap between discriminations often go unrecognized by the law and society. Many people recognize the names Michael Brown, Eric Garner, and Tamir Rice as African Americans who were murdered by local police. But names like Michelle Cusseaux, Tanish Anderson, and MeaganRead MoreRace Relations And Social Inequality1610 Words   |  7 Pagesrelated to race relations. By comparing two articles â€Å"Ethno-Racial Attitudes and Social Inequality† and â€Å"What happens before? A field experiment exploring how pay and representation differentially shape bias on the pathway into organizations† this paper will explore racial social injustices with the intent to showcase the thinking about race relations and social inequality. Points of Interest Racial inequality is a volatile and complex topic; there is no

The Test Of Time By Sophocles - 1403 Words

For any work of literature or art the test of time is the greatest test of all. A book cannot be considered a classic unless it withstands the test of time. In my opinion, the test of time is the only test necessary to establish whether or not a book is a classic. For in order to pass the test of time a book must meet all the other requirements, and if a book meets all the other requirements, it will withstand the test of time. Of all the works that are considered classic, few have withstood the test of time as long as Antigone has. Written by the ancient Greek playwright Sophocles in 441 B.C, it is almost two and a half thousand years old. How does a piece of writing last that long without becoming irrelevant and antiquated. The answer to that question can be found in the themes and characters of this long enduring masterpiece. Before I jump into this paper, I should probably tell you what Antigone is about. Antigone is a play which takes place shortly after the city of Thebes ha s been torn apart by civil war. The leaders of both sides were no other than the protagonist Antigone’s own brothers, both heirs they fought for power. In battle, the two brothers fought to their deaths, each slaying the other. One brother was honored a hero and given the funeral rites demanded by the gods. The other was deemed a traitor and left to rot, unburied, food for dogs, birds, and wild animals, and denied the rites the gods demanded. In these times it was believed not giving aShow MoreRelatedWomen, Sisters, And Wives : Women Essay1485 Words   |  6 PagesPrincesses, Sisters, and Wives: Women Portrayed in Ancient Greece It is convenient to pride modernity for all the progression it has made since ancient times, particularly when it comes to gender equality. In Homer’s The Odyssey and Sophocles’ Antigone, the ancient societal view of women is blatant in the text whether it is in Creon’s sexist remarks or referring to the disloyal maids of Odysseus as â€Å"sluts, who lay with suitors† (Homer, XXII.516), but in these same works, this status quo is challengedRead MoreEssay on Analyzing Antigone and Creon1313 Words   |  6 PagesSophocles play titled Antigone, embellishes the opposing conflicts between Antigone who stands for the values of family, and Creon who stands for the values of state. Sophocles explores the depths of Antigone’s morality and the duty based on consequence throughout the play, as well as the practical consequences of Creon who is passionate and close-minded. Although Antigone’s moral decisions appear to be more logical and favorable th an Creon’s, a personal argument would be that both characters’Read More Oedipus Rex – a Christ Figure Essays1020 Words   |  5 PagesOedipus Rex – a Christ Figure  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   Sophocles’ famous tragedy, Oedipus Rex, perhaps â€Å"the most important and influential drama ever written† (â€Å"Sophocles† 717), presents in the person of   Oedipus the model of a good ruler, a humanely intelligent and vigorously active leader, a man who earlier saved his adopted city Thebes from disaster. Is Oedipus an alter Christus besides?    The numerous parallels between the figure of the king Oedipus and the figure of Christ in the ScripturesRead MoreOedipus the King1315 Words   |  6 PagesLorne Coughlin Literary Genres: Drama and Essay September 20, 2007 The tragedy of Oedipus Sophocles is one of the best and most well-known ancient Greek tragedians. He influenced the development of drama especially by adding a third character and thereby reducing the importance of the chorus in the presentation of the plot. Even though he wrote 123 plays, he is mostly famous for his three plays concerning Oedipus and Antigone: these are often known as the Theban plays or The Oedipus Cycle. OneRead MoreHow Modern Versions Of Medea ( Euripides ) And Antigone ( Sophocles )1246 Words   |  5 PagesAncient Greek theatre is famed for hosting many playwrights that have stood the test of time, nevertheless concepts and ideologies present in traditional Greek theatre have become outdated. Strict gender roles were ever-present in society and a person was judged in relation to his or her compliance with these standards. Ancient Greek theatre hosts many misogynistic examples of the conformity to the gender roles of the time as well as the consequences of rebelling against the gend er protocol. Women wereRead MoreThe Tragic Hero of Oedipus Rex Essay1383 Words   |  6 PagesThe Tragic Hero of Oedipus Rex According to the ancient Greeks and Aristotle the hero is a person who possesses superior qualities of mind and body, and who proves his superiority by doing great deeds of valor, strength, or intellect. In Sophocles Oedipus Rex the main character Oedipus possesses these characteristics of a true hero, which in turn lead to his self-destruction. In the beginning of the play Oedipuss great intellect is made known by the chorus who see him as someone who hasRead MoreOedipus The King By Sophocles Essay855 Words   |  4 Pagesplay Oedipus Rex, Sophocles develops a storyline centered on the main character Oedipus the king who is faced with unequivocal misfortunes that test his courage. Even though Oedipus attempts to evade the prophecy at his birth, his personality triggers a series of events that leads to his destruction. Oedipus had some good traits as well as some undesirable flaws in his person but his insistent search for the truth is what leads to his destruction and writes his story. Sophocles illustrates how theRead More Tragedy in Oedipus Rex, Hamlet, and the Book of Job Essay examples998 Words   |  4 PagesTragedy in Oedipus Rex, Hamlet, and the Book of Job In works of literature involving a tragedy, the question of the cause of the tragedy is often raised. The play Oedipus Rex by Sophocles, the play Hamlet by William Shakespeare, and the book of Job from the Bible all involve a tragedy resulting from different things. In Oedipus Rex the tragedy is a result of Oedipuss fate. In Hamlet the tragedy is caused by human folly. The divine intervention of God is what causes the tragedy in Job.Read MoreIs Oedipus a Victim of Fate? Essay962 Words   |  4 PagesThroughout the vast history of literature, various concepts have come and gone. The idea of fate or fatalism has been a concept that has survived the test of time. Numerous characters have succumbed to the power of fate and the character of Oedipus from Sophocles’ Oedipus the King is a prime example of the vast power of fate within literature. Sophocles effectively depicts the wrath of fate as he portrays how Oedipus fell victim to fate and his efforts to disregard fate were futile. Once again fateRead MoreOedipus The King And Oedipus At Colonus Essay1261 Words   |  6 PagesReading through three related stories, we discover different motifs denoting author’s thought in different time.Without any doubt, the tragic essence goes through the Three Theban Plays. As Sophocles meditates the philosophy of the tragedy all along his life, the tragic essence expands from individuals in a society. The conflict in each play becomes increasingly complicated. In Antigone, we can clearly distinguish the conflict between Antigone and Creon, family and politics. However, in Oedipus at

Tanning Beds and Cancer Free Essays

According to the Skin Cancer Foundation, on an average day, nearly thirty million people tan indoors in the United States (â€Å"Skin Cancer Facts† 2011). What is even more alarming is, â€Å"a new study has shown that people who use tanning parlors once a month or more have an increased risk of developing malignant melanoma by 55%. Melanoma is one of the deadliest forms of skin cancer† (â€Å"Skin Cancer Facts† 2011). We will write a custom essay sample on Tanning Beds and Cancer or any similar topic only for you Order Now If this statistic does not scare those who use tanning beds, it should. Although a nice bronze glow accompanies your body after your trip to the tanning bed, a lifetime of trouble for your skin will follow, also. Is a nice tan really worth a lifetime of health concerns for your skin? To many, it is because of societies definition of beauty. Society thinks the idea of beauty involves harming their skin and receiving potential cancer in return for laying in a bed for â€Å"color†. This needs to change just as much as we need to stop the increase of skin cancer. One-way to stop this delusional sense of beauty and to decrease the number of skin cancer patients is to ban tanning beds. Tanning beds should be banned in the U. S. ecause although you may get instant, temporary, tan skin, developing a deathly cancer called melanoma can create more permanent unpleasant medical issues and the real idea of beauty needs to be re-established. To begin, many people have heard the term melanoma but it is important to know and understand what it is. According to the article â€Å"Melanoma Stage Three Prognosis,† Melanoma is a cancer that forms in the melanocytes of the skin. These are cells that make melanin, which colors our eyes, hair and skin (â€Å"Melanoma† 2011). These cells can be found in moles usually brown or black in color, but sometimes pink, red, or even blue. Not only can these moles and other spots be cancerous, they can be deadly. Melanoma is one of the deadliest cancers in America, and also one of the fastest spreading cancers (â€Å"Skin Cancer Facts† 2011). People do not recognize they are carriers, therefore do not receive adequate treatment, so it spreads to additional parts in your body, and very quickly. â€Å"This spreading is referred to as mestasis† (â€Å"Melanoma Stage Three Prognosis† 2011). As it spreads to other parts of the body it makes for a very difficult treatment because â€Å"lymph nodes start the invasion process of nearby tissue and form lesions on vital organs† (â€Å"Melanoma Stage Three Prognosis† 2011). As a result, â€Å"melanoma in the United States kills about 8,700 unlucky people every year† (â€Å"Skin Cancer Facts† 2011). Also, according to the American Cancer Society, there is an estimated â€Å"120,000 new cases of melanoma in the US are diagnosed in a year† (â€Å"Melanoma Skin Cancer† 2011). These statistics are alarming because we all could potentially make a choice to start decreasing these numbers. Using tanning beds is causing skin cancer which spreads quickly, can reach a stage that is extremely hard to treat and could lead to death. If tanning beds were banned, there would be fewer people dying from skin cancer because people wouldn’t be allowed to use them. Since using tanning beds is the number one cause of skin cancer itself, banning them should be a given. In addition to causing skin cancer, tanning beds are brainwashing people into thinking that being â€Å"tan† is the new beautiful. What ever happened to natural beauty, including pale skin? It is sad that our society has made women and men feel self-conscious about their color because tanning beds offer a â€Å"tan†. We have started a society where kids are judged because they are not pretty and â€Å"tan† like the others. As a result, kids and adults feel self-conscious and become depressed, sometimes leading to suicidal thoughts or even suicide itself, due to the lack of confidence they have in themselves. If tanning beds were banned kids and adults would not feel self-conscious about their skin because you wouldn’t be able to tan constantly without the real sun. Some say that even though tanning beds are banned, people will go on vacation and return home tan and people will feel the same way, but this â€Å"color† will be natural. Re-establishing the idea of natural beauty will benefit everybody and their confidence. Next, to prevent people from going tanning government officials need to ban tanning in the U. S. If people break this law, there will be federal consequences just as any other law has. Reason being, there are enough innocent people dying from skin cancer because of the natural sun, so by banning tanning beds we can save the lives of those who get cancer from the beds. Also, we can re-define the term beautiful so those who are self-conscious about their beautiful pale skin are confident in their natural beauty. If we enforce this new law, people will not feel as self conscious about their pale skin because there will be no other way to tan except by the natural sun. This will get people to realize that the natural way is the most beautiful way. In some states, there have been laws implemented to restrict minors from tanning. There have also been laws stating that you must have parent permission to be able to tan. These laws don’t work because minors use fake i. d. ’s or have other people sign for them (â€Å"Should Tanning Beds Be Banned† 1995). If we enforce the new law, we can be one step closer to stopping suicide caused by low self-esteem, and helping the depressed become confident in their bodies. With all these reasons as to why there should be a ban on tanning beds comes the other side of the argument. Some people believe â€Å"Imposing a ban on tanning salons would restrict the free choice of consumers† (‘Should tanning beds be banned? 1995†). If consumers are given correct information about the dangers of indoor tanning, then they should be able to weigh these risks against their own personal benefits from indoor tanning and decide for themselves if it would be a rational choice. Some say â€Å"the government should not tell consumers that they cannot assume certain risks, even if they are willing to do so, just because the government believes that the risks are too great† (â€Å"Should Tanning Beds Be Banned? † 1995). Some also believe that â€Å"not everyone develops cancer after visiting these salons, and consumers might be willing to take the gamble (â€Å"Should Tanning Beds Be Banned? 1995). People arguing against banning tanning beds believe that a ban on tanning salons would infringe the free choice rights of over one million citizens of the United States. In my opinion, the government should risk these unhappy citizens for decreasing the number of skin cancer patients. It should not matter if your â€Å"choice† is infringed upon because this new law will be saving the lives of many. In conclusion, tanning beds cause melanoma, which can lead to death. Tanning beds have also aided in changing the definition of beauty. If tanning beds were banned, we could stop the rise in skin cancer patients and save the lives of many. Also, we can boost those kids and adults’ self-esteem who still think their natural skin is beautiful despite how others who use tanning beds may make them feel. In the long run, we could reduce the number of depressed and even suicidal individuals who become self-conscious because of the â€Å"color† of their skin. This is an important decision to make because we can reduce the number of deaths and help kids and adults realize they are beautiful the way they are. How to cite Tanning Beds and Cancer, Papers

Psychology Resource Management Practices

Question: Discuss about thePsychology for Resource Management Practices. Answer: Introduction The organizational behavior refers to the specific rule to behave so that it can cover all professional responsibilities. Kehoe and Wright (2013) defined that effective behavior at the work place helps to maintain the work culture and also helps to maintain the employee unity. In every organization, the behavioral aspect of each employee is examined so that the organization behavior as a whole can be effectively controlled by the management. In this essay, the psychology that affects the behavioral aspect at the work place is elaborately discussed. The constituting factors along with different types of organizational behavior are described with the help of ample examples. Theories on personality and intelligence are analyzed in order to strengthen this discussion. Discussion At the workplace, the employees are supposed to show proper work ethics and behavior which includes integrity, intelligence, sense of responsibility and punctuality, commitment, teamwork ability, accountability etc. From the very beginning, an employee needs to show commitment, dedication and loyalty towards its organization so that the organization and rely upon the ability of that individual (Alfes et al. 2013). Sense of punctuality and responsibility can enable the individual employees to show their work ethics which increase their impression. The ability to work within the team is also important in every employee because this ability ensure the organizational unity that indicates towards the constant progress of that organization (Anderson, Poto?nik and Zhou 2014). The accountability which includes the ability to take responsibility of every action helps to reflect the dynamic characteristics of the employees that play the role of an influential factor for further career growth. However, the behavioral aspect depends upon the psychology of each individual. If an employee does not take its responsibilities seriously, it will not be able to show sense of responsibility and commitment towards its organization (Clarke 2013). On the other hand, if an employee regards the betterment of its organization more than its personal gain, it will definitely contribute its efficient share to improve the sales and profit rate of the company (Dane and Brummel 2014). Sigmund Freuds theory of personality is often regarded as one of the best theory of personality. As per the psychoanalytic viewpoint of Freud, human mind is the collaboration of three major factors namely id, ego and superego. Id refers to the inner unconscious part of human mind which seems to be satisfied immediately. Ego indicates to the counterpart of id. In regards to this aspect, Karimi et al. (2014) explained that it helps to conduct the behavioral aspect with the outer world. Along with this, it is even much beneficial in transforming the inner needs to facial expressions through rational and practical thinking (Donaldson, Dollwet and Rao 2015). On the other hand, superego suggests to the partially unconscious part of human mind which reflects the inner value and belief of a being through behavioral aspects. According to this theory, human behavior is the effect of the interactions of these three constituting elements (Greaves, Zibarras and Stride 2013). From the viewpoint of Freud, the human behavior is the result of the unconscious part, more than the conscious part of human mind (Onnasch et al. 2014). The strong interaction of these factor causes human reactions go through five different psychosexual stages namely Oral, Phallic, Latent Anal and Genital (Hock 2015). These five stages help to develop the human nature. Oral stages refers to the characteristics like trusting, dependency, aggressiveness and dominating nature, while anal stage indicates towards the possessiveness, mean, tidiness, stubborn and generous nature. On the other hand, phallic stage suggests to the envois nature with anxiety, vanity and self-obsession, whilst genital stage seems to suggest to the perfect human nature with mature, loving, caring and well-adjusted characteristics. However, this theory has been criticized by Hlsheger et al. (2013), as it mainly focuses upon the sexual aspects as the chief influential factors on human nature. The five factor theory is one of the most relevant theories that explain the human personality at workplace. It is noticed that the human resource management often utilize the Big Five Personality dimensions in order to recognize the personality of associated employees. These dimensions are usually making up the workplace behavior that is needed to be maintained by each of the professionals. These five traits include Openness, Extroversion, Conscientiousness, Agreeableness, and Neuroticism. These traits are elaborated further: Openness: People who are much fond of learning new things and cooperate with new experiences, usually score good marks in this dimension (Judge et al. 2014). The people are usually much innovative, insightful, and imaginative for working with various ranges of interests. Extroversion: People who fall under this dimension usually gain energy by interacting with other associates (com.br 2016). On the contrary, the introverts generate energy from their personal conscience. Extroverts are much talkative, energetic, and assertive. Conscientiousness: In this dimension, people are much depended on their moral values, conscience and prompt behavior. The high degree of conscientiousness makes a person more reliable and prompt. People with high degree of conscientiousness are usually methodic, organized, and thorough. Agreeableness: People associated with this dimensions are cooperative, friendly, and compassionate. People are usually more distant if they possess the low degree of agreeableness. They are usually more affectionate, kind, and sympathetic. Neuroticism: Neuroticism is often compared with emotional stability. The dimension focuses on the particular degree of negative emotions as well as ones emotional stability. People with high level of neuroticism are often victimized and they experience the negative emotions in a significant way. These people are usually moody and tensed. Charles Spearmans Two factor theory of intelligence is also regarded as another important theory of psychology. As per this theory, every trait of human mind is controlled by a common mental factor, intelligence. This theory indicates that this factor influences the function of every single intellectual human activity (Robertson and Barling 2013). This intelligence is often regarded as general ability (g), while he also denotes another special ability (s) which proves to be influential for specific activities. G factor seems to be in born in every being which varies from one individual to another but the amount remains the same for every individual (Prochaska 2013). This g factor also determines the success rate of individuals; more amount of g factor increases the chances of success. On the other hand, s factor can be gain from the surrounded environment and it seems to vary depending upon the activity of an individual. The amount of s factor can be changed of the same individual in accordance with the situation (Spain, Harms and LeBreton 2014). This theory can be successfully applied in the behavioral aspect at work place. If the g factor of an employee is observed higher than the other employees, it will definitely secure better chance and potential for further career growth because it can be able to show working excellence along with the sense of responsibility with the help of this g factor (Wells, Evans and Cheek 2016). For example, if an employee shows continuous working excellence which benefits the organization, it will definitely get promotion along with appreciation at its work place. On the other hand, an individual can increase the amount of s factor within it by learning it from its office environment. For example, a typist can improve its special typing skill after working within the pressure at its office. At the work places, individuals are supposed to utilize the three stages of their mind in order to create an effective organizational behavior. Effective organizational behavior can be expected from an indiv idual who has proper education, love and a decent childhood. Id indicates the individual employees to act in such a way so that its basic needs can be fulfilled (Hlsheger et al. 2014) The behavior of the employees at the work place depends upon certain factor such as the work environment, job pressure, behavior of the employers, and security (Cherry 2014). If the employees get friendly and supportive work environment, it will obviously leave positive impact upon the psychology of the employees. It will allow the employees to freely use their own idea for improving the quality of the work (Prochaska 2013). On the other hand, Hlsheger et al. (2014) implied that if the employees do not get a supportive working environment it leaves a negative impact on their psychology. They get pressurized and become unable to provide their efficient effort to the organization (Spain, Harms and LeBreton 2014). Too much work pressure also reduces the work efficiency of the employees. In such situations, they try to complete their assigned task as soon as possible without concentrating on the quality of the work. In this way, the work ethics also get hampered. Job along with health se curity enables the employees to fulfill their commitment toward the organization without which they cannot realize the responsibility of the organization towards them (Kehoe and Wright 2013). If the management fails to provide the employees a sense of security, it also decreases the commitment and loyalty of the employees towards the organization. As per the demands of id of human psychology, employees try to secure their own materialistic needs. Therefore, in order to maintain the employee competence, the managements of the workplaces need to fulfill the demands of their employees with the help of sufficient opportunities of rewards and recognitions. If the employees get sufficient rewards for their efficient work efforts and feel the impact of recognition, it will certainly motivate them to meet all their responsibilities towards their organization (Greaves, Zibarras and Stride 2013). Another major influential factor on the employee behavior at the workplaces is the behavior of th e supervisors or employers. If the employees get friendly support and courage from their employers, it will make them bound to impress their supervisors by showing more working excellence. On the other hand, if they get ill treatment from their supervisors, it will make the employees stubborn towards their organization (Donaldson, Dollwet and Rao 2015). The employees then tend to show aggressive behavior at their workplaces which affects the organizational environment. In recent time, the business organizations like Google, Facebook etc stress importance on the regular evaluation process of organizational culture with which they evaluate the behavior of every employee at their organization (Prochaska 2013). If they find any behavioral mismatch in any of their employee, they try to understand the reason behind it and try to resolve it in order to maintain a healthy working environment. In order to improve the behavioral system of the employees at the work place, the management needs to clarify their organizational goal and objective to their employees at the very beginning so that they can understand the value of their effort for the improvement of the organization (Dane and Brummel 2014). The supervisors also need to evaluate the results of every assignment which reflects the work efficiency of each employee. If they find dissatisfactory result, they can ask the employee the reason of their low quality work and in this way, the problem can be solved. It will give the employees a sense of responsibility on which the progression of the organization depends. Moreover, the employees should have the freedom to express their own idea and opinion about nay organizational activities that will strengthen the working environment of the organization (Spain, Harms and LeBreton 2014). This trust upon them will make the employees responsible and committed enough towards the org anization and in this way; they can also realize the importance of their posts. On the other hand, with the help of rewarding good work, and encouraging career growth, the organizations can truly motivate their employees to depend upon the fairness of their organizational structure (Wells, Evans and Cheek 2016). The health security aspect of the employees need to be noticed by the management because often it is observed that due to some physical difficulty, the employees tend to show aggressive and frustrated behaviors with the colleagues and also show less efficient behavior towards the organization. Conclusion Thus in this essay, the behavioral aspect is discussed by emphasizing the point that if any individual tries to contribute its efficient share for the betterment of the organization, it needs to fulfill all its professional responsibilities through proper behavior because it reflects the true personality of that being. By showing suitable efficiency, loyalty and intelligence, individual beings can improve their career growth along with their improving the work culture at the organization. The theories of personality and intelligence help to understand the psychological aspects of the behavioral factors of human beings that can be used for the improvement of the behavior at work places. Reference List Alfes, K., Shantz, A.D., Truss, C. and Soane, E.C., 2013. The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model.The international journal of human resource management,24(2), pp.330-351 Anderson, N., Poto?nik, K. and Zhou, J., 2014. Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework.Journal of Management,40(5), pp.1297-1333 Cherry, K., 2014. What Are the Different Theories of Intelligence?. Rubberball Production. Clarke, S., 2013. Safety leadership: A meta?analytic review of transformational and transactional leadership styles as antecedents of safety behaviours.Journal of Occupational and Organizational Psychology,86(1), pp.22-49 Dane, E. and Brummel, B.J., 2014. Examining workplace mindfulness and its relations to job performance and turnover intention.Human Relations,67(1), pp.105-128 Donaldson, S.I., Dollwet, M. and Rao, M.A., 2015. Happiness, excellence, and optimal human functioning revisited: Examining the peer-reviewed literature linked to positive psychology.The Journal of Positive Psychology,10(3), pp.185-195 Greaves, M., Zibarras, L.D. and Stride, C., 2013. Using the theory of planned behavior to explore environmental behavioral intentions in the workplace.Journal of Environmental Psychology,34, pp.109-120 Hock, R.R., 2015.Forty studies that changed psychology. Pearson Higher Ed Hlsheger, U.R., Alberts, H.J., Feinholdt, A. and Lang, J.W., 2013. Benefits of mindfulness at work: The role of mindfulness in emotion regulation, emotional exhaustion, and job satisfaction.Journal of Applied Psychology,98(2), p.310 Hlsheger, U.R., Lang, J.W., Depenbrock, F., Fehrmann, C., Zijlstra, F.R. and Alberts, H.J., 2014. The power of presence: The role of mindfulness at work for daily levels and change trajectories of psychological detachment and sleep quality.Journal of Applied Psychology,99(6), p.1113 Judge, T.A., Simon, L.S., Hurst, C. and Kelley, K., 2014. What I experienced yesterday is who I am today: Relationship of work motivations and behaviors to within-individual variation in the five-factor model of personality.Journal of Applied Psychology,99(2), p.199. Karimi, L., Gilbreath, B., Kim, T.Y. and J. Grawitch, M., 2014. Come rain or come shine: supervisor behavior and employee job neglect.Leadership Organization Development Journal,35(3), pp.210-225 Kehoe, R.R. and Wright, P.M., 2013. The impact of high-performance human resource practices on employees attitudes and behaviors.Journal of management,39(2), pp.366-391 Moityca.com.br, 2016. The Big-Five Trait Taxonomy: History, Measurement, and Theoretical Perspectives [online] Available at: https://moityca.com.br/pdfs/bigfive_John.pdf [Accessed 9 Feb. 2017]. Onnasch, L., Wickens, C.D., Li, H. and Manzey, D., 2014. Human performance consequences of stages and levels of automation: An integrated meta-analysis.Human Factors,56(3), pp.476-488 Prochaska, J.O., 2013. Transtheoretical model of behavior change. InEncyclopedia of behavioral medicine(pp. 1997-2000). Springer New York Robertson, J.L. and Barling, J., 2013. Greening organizations through leaders' influence on employees' pro?environmental behaviors.Journal of Organizational Behavior,34(2), pp.176-194 Spain, S.M., Harms, P. and LeBreton, J.M., 2014. The dark side of personality at work.Journal of Organizational Behavior,35(S1), pp.S41-S60 Wells, N.M., Evans, G.W. and Cheek, K.A., 2016. Environmental psychology.Environmental Health: From Global to Local, p.203

Attachment Paper free essay sample

Bowlby’s attachment theory provides a strong framework for the comprehension of both the nature of close relationships and the link between the associations of children and how this affects their relationships as adults, as well as, various health issues concerning adults. The following research endeavor reviews the literature concerning the validity and reliability of the attachment styles that can be a predicting factor as to how adults engage in the formation of relationships.Research presented will also help to elucidate how attachment styles during childhood relate to adult related health issues The following essay will define attachment theory as described by Bowlby and Ainsworth; followed by an analysis how attachments formed in early childhood have an impact on attachments formed during adulthood. The main focus of the research will examine the evidence concerning attachment assessment methods.Finally, the research essay will examine the empirical evidence depicting how attachment predicts relationship tendencies in adults along with the risk factors for certain health related issues from the perspective attachment style. John Bowlby’s theory of attachment has been instrumental in the advancement of modern psychology. According to Bowlby (1982), attachments exist to bring infants into close proximity with their caregivers thereby protecting the infant from harm and predation. The idea of attachment was first postulated by Sigmund Freud and focused on the attachment relationship between mother and child. Freud analyzed this interaction using psychoanalytic thought, which assumes that an unconscious drive for physical gratification is the basis of attachment. Bowlby (1982) moved away from Freud’s psychoanalytic perspective and proposed an ethological theory of attachment. The foundation of this perspective depicts the inherent survival instinct as the catalyst for attachment. At the most basic level, Bowlby theorized that attachment formation is dependent on the formation of trust in the infant. Trust develops from the level of sensitivity the caregiver provides the infant during times of stress.The result of this interaction is the infant producing an adaptive response and those responses, according to Bowlby (1982), into mental representations, or working models, that are believed to guide the behavior of attachment relationships over time, carrying over into adulthood. The existence of the different types of attachment styles was empirically demonstrated by Ainsworth and col leagues (1978) in studies with infants using the Strange Situation procedure. The Strange Situation procedure involved observing a child’s behavior when they were separated from their primary caregiver.Ainsworth and colleagues classified the attachment styles of the infant based on the observed strength of the bond between the infant and their caregiver (Ainsworth, et al. , 1978). The various types of attachment styles are typically classified into three categories including: secure attachment, anxious/ambivalent attachment, and avoidant attachment. These attachment styles will be discussed further in relationship to their impact on adult relationships and the effects they have on the general health in adults.A fourth attachment style was classified much later than what was presented in the Strange Situation, called disorganized attachment, and accounts for only about five to ten percent of the population (Berk, 2007). This fourth attachment style is not part of the research presented in this essay due to the fact that this attachment system is uncomm on and there is little research focusing on its effect on adult relationships or on the health of adults. There are generally two distinct groups that researchers fall into when studying the implications of attachment in adulthood.Those who are typically trained in the developmental tradition, tend to emphasize adults’ representation and how this may influence the level of attachment they have with their own children. The other group, which is typically trained in social psychology, usually focuses their attention on the application of attachment theory to analyze the processes of adult romantic relationships and personality. These two groups are apt to emphasize different points of view to the theory, and conceptualize their findings in diverging ways.For the purpose of this essay, empirical research from a social psychology perspective will be utilized. The primary focal point will be on the domain of interpersonal relationships between adults from the three attachment categories and their relationships. Secondly, research will be discussed in regards to the links between adult attachment styles and variables such as cognitive functioning and interest in social activities. Lastly, this essay will show support for the proposed theory that attachment styles of children has been linked to the development of disease and chronic illness in adults.Ainsworth and colleagues (1978), through their experiment termed Strange Situation, coined the terms to describe the different attachment styles that infants experience. The first and most common form of attachment is secure attachment. Secure attachment is traditionally measured in terms of separation anxiety (Pearce, 2009). Infants who are securely attached are quickly comforted upon the return of their attentive primary caregiver after a period of separation and exposure to a stranger in the room.Securely attached infants also display uninhibited exploration of their environment while the primary caregiver is in sight (Ainsworth et al. , Bowlby, 1982). Avoidant attachment is the second form of attachment that infants can display. Those who exhibit this form of attachment generally do not display any separation anxiety and also show no preference towards the primary caregiver upon their return. It has been theorized that a reason that infants do show a preference towards their caregiver is because the caregiver may be causing the infant stress which the infant instinctively tries to avoid.The third form of attachment style is the anxious / ambivalent form of attachment. Anxious attachment is comparable to secure attachment in that the infant clings to their primary caregiver and displays separation anxiety (Berk, 2007). The primary difference between the behaviors of securely attached infants and anxiously / ambivalent individuals is that, in the latter, the infants emotions are more pronounced. Anxious infants are not comforted by the caregiver easily, and aggressive behaviors may be displayed when the caregiver is present. This type of behavior is considered to be an adaptive response that is used to solicit a response from an otherwise unresponsive caregiver. Attachment Theory and Adult Relationships Many have argued that identifying both the beginnings and the extent of emotions that are experienced in a relationship is critical if one seeks to understand the essential aspects of a relationship. Many of the most intense emotions arise during the formation, the maintenance, the disruption, and the renewal of attachment relationships (Bowlby, 1982).Surprisingly, there is little research to date that attempts to explain the rationale for the cause of emotions in relationships; specifically how significant relationship experiences at critical developmental stages, forecast the intensity of emotions practiced in adult attachment relationships. One of the first studies conducted in this area was by Main and colleagues (1985) using the Adult Attachment Interview (AAI) as a narrative-based interview in which participants provide five adjectives that describe their relationship to each parent and then provide specific memories that support each adjective.Several studies have associated attachment styles to relationship satisfaction; however, there is a perceived lack of understanding as to what mechanisms of the attachment styles that influence relationship satisfaction have been scarcely understood. Attachment plays a pivotal role in the dynamics of how adults interact with each other and this interaction relates to how relationships are formed and maintained. Results produced from the Adult Attachment Interview (AAI) (Main et al, 1985), indicated that adults who have formed secured attachments during childhood are more likely to form romantic partnerships that are warm and responsive.Securely attached adults tend to have more positive views of themselves and their partners and in the way they perceive their relationships (Simpson Rholes, 2012). Securely attached adults characteristically experience lower levels of anxiety than those with other attachment styles. A possibility for the lower levels of anxiety in securely attached individuals is that failure in the relationship does not elicit an anxiety-provoking, distracting concern, because the expected attachment, on average, tends to be supportive, and reassuring (McWilliams Bailey, 2010).Independent success is not dependent on the relationship outcome for securely attached adults as it may be for those with other attachment styles. Securely attached individuals focus on building gre ater intimacy with their attachment figures and experience functional anger, which generally facilitates more constructive, relationship-enhancing goals (Simpson et al, 2007). The anxious / ambivalent attached adult is normally viewed as being fearful and avoidant when in most situations and especially when forming meaningful relationships. The fear response is usually a fear of failure.The possibility of failure elicits anxiety – provoking concerns for the anxious / ambivalent person (Simpson et al, 2007). These individuals view themselves as incapable of either providing love and intimacy to others or being capable of receiving love and intimacy from romantic partners. Insecurity is not manifested the same in all individuals but the basic mistrust of love and closeness is a common theme among this level of attachment in adults. Those who are anxious / ambivalent adults may be troubled with high levels of stress and display a higher tendency towards impulsiveness in their relationships.This stress is compounded if both members of the relationship demonstrate characteristics of this type of attachment style. In contrast to those who have secure attachments, adults who present characteristics of anxious / ambivalent attachment, typically experience and express less positive and more negative emotions in their rel ationships (Simpson et al, 2007). These individuals habitually are concerned with fears of being abandoned, misused, or failing to meet their basic needs of security when engaging in relationships.For this reason, those with this attachment style typically experience less positive emotions in their relationships and report a high level of negativity when describing their relationships. Bowlby (1982), as well as other researchers, believe that close relationships formed during childhood with primary caregivers who are supposed to be providing the ground work for the establishment of security and trust, have a direct impact on how adults form and maintain relationships across the lifespan. The third attachment style is avoidant.Avoidant infants are indifferent or ignore the return of the caregiver after separation (Westen, 2006). These children may not necessarily reject the attention of the caregiver but they do not tend to seek out the attention of the caregiver as well. The avoidant style of attachment negates ener gy away from intimacy and hampers positive emotions in personal relationships. For those experiencing this form of negative attachment believe that becoming close to their partners heightens their fear of rejection.Considerable research indicates that different forms of attachment styles direct individuals to foster their emotions and behaviors in different ways (Simpson et al, 2007). Typically, those who have avoidant style of attachment avidly seek to diminish the possibility of negative relationships that could potentially create the danger of rejection or abandonment. This form of attachment can also be seen as a type of self-preservation strategy. Attachment styles and the relation to chronic health issues in adultsMany researchers and psychologists have argued that the experiences that incur in early childhood hold a prestigious place in influencing later life outcomes. Researchers have also focused their attention on how the role of adverse incidents gone through in childhood has strong links towards adult physical illness. Furthermore, the quality of c lose relationships, especially marital relationships, affects immune functioning, rendering individuals vulnerable to various diseases (Coan, Schaefer, Davidson, 2006). Researchers have also focused on the role of early adverse experiences in laying the foundations for adult physical illness (Puig et al, 2012). The different level of childhood attachment styles is positively correlated to the incidence of chronic illness as adults. Incorporating assessments of relationship interaction in the early stages of human development may give insight of how the quality of childhood attachments in infancy directly impact adult health.Secure attachment is considered to be the best functional form of all of the attachment forms and thus is hypothesized to have the increased likelihood of general better health in adulthood. In relation to cancer, attachment may be unrelated to the development of cancer, but a positive association between secure attachment ratings and cancer could have emerged because those with secure attachment may be more likely to survive cancer (Puig et al, 2012). According to the attachment theory proposed by Bowlby (1982), the quality of e arly care that children receive is internalized and then shapes their social functioning in adulthood.Research suggests that infant attachment relationships are associated with aspects of health in childhood that may be linked to health across the life span (Anderson Whitaker, 2011). The findings of the research conducted by Anderson Whitaker (2011) suggest that individuals who were classified as secure during the origins of care giving report the fewest health problems as adults than those who were inconsistently secure or consistently insecure. Other research indicates that adults forming insecure attachment styles as children uniquely predict categories of physical illness (McWilliams Bailey, 2012).Insecure attachments include the anxious / ambivalent and avoidant style of attachment. Generally speaking, those persons who have developed insecure attachments during childhood have an increased susceptibility to stress. Stress has been linked to a wide range of psychological and physical ailments in adolescents and adults. Those exhibiting insecure attachments have also been theorized to have a greater propensity towards substance abuse and food addictions, which has been known to cause numerous health roblems. Individuals with insecure attachment often displa y refractory behaviors in that they do not seek help for these types of behaviors and also have difficulty seeking proper medical attention when health issues arise most likely due to their basic mistrust of people who are in a position to help them. The most logical assessment for this behavior is strongly suggested to be linked to the lack of strong bonding relationships formed during infancy (McWilliams and Bailey, 2010).According to the Center on the Developing Child at Harvard (2011), the consequences of adversity early in life can be serious and long-lasting, affecting the body’s ability to, for example, regulate metabolism, fight disease, and maintain a healthy heart—as well as a healthy brain. Reducing toxic stress in early childhood is therefore an important strategy for lifelong health promotion and disease prevention. Findings of recent developmental research have concluded that individuals who are insecurely attached tend to have poorer quality relationships across the first 20 years of life (Simpson, Collins, Tran, Haydon, 2007).The quality of adult relationships is possible causes of chronic stress which inhibits biological processes, which leads insecure adults to encounter more physical illness lat er in life than those who have formed secure attachments. Individuals classified as having the anxious / ambivalent are prone to inflammatory responses when exposed stressors (Gouin et al. , 2008). Anxious attachment ratings were more strongly associated with feeble health conditions and the ratings for avoidant attachments were found to be greater.Avoidant attachment ratings were significantly associated with those conditions that primarily involve symptoms of pain, such as arthritis, back pain, severe headaches, and other forms of chronic pain (McWilliams Bailey, 2010). Anxious attachment rating were associated as involving the cardiovascular system, including stroke, heart attack, and high blood pressure. With the propensity of insecure attachments leading to the onset of various health conditions, it is reasonable to assume that those with inadequate health conditions lead to relationship discord and thus foster relationship insecurity.Bowlby (1980) believed that life’s deepest and most intense emotions arise in the foundation of attachment relationships. Bowlby’s concept of internal working models was a catalyst for the increased interest in the continuity of attachment patterns from infancy through adulthood (Westen, et al, 2006). These relationships are rooted in the attachment formations that develop during early childhood with caregivers. Until recently, little research has been conducted on the correlation between the different attachment styles children experience as determinants of the experience and development of romantic relationships formed as adults.The above reviewed research suggests that these interactions may imply a link to forming secure relationships experienced during earlier periods of development. Studies directed at the association between attachments and learned dispositions regarding relationships are growing in popularity. This type of research is of interest to anyone who is engrossed in the study of attachment in adulthood, regardless of affiliation to a psychology study or training. Attachment theories remain dominant throughout the lifespan (Ainsworth, 1989).Secure attachment proves to be the strongest indicator that adults will form committed, lasting romantic relationships. Insecure attachment origins supports the general theory that adults are highly susceptible by situational events and have coping mechanisms that are consistent with the particular form of insecurity they manifest (Simpson, et. al. , 2012). Those who have experienced anxious/ambivalent attachments have been found to display greater dysfunctional anger toward their partners and more distressed when encountered with a fear-inducing situation and have been noted to receive less support from their partners.

Product Failure (Malaysia) free essay sample

Product Failure Failure refers to the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. Product failure ranges from failure to sell the product to fracture of the product, in the worst cases leading to personal injury, the province of forensic engineering. The criteria for failure are heavily dependent on context of use, and may be relative to a particular observer or belief system. A situation considered to be a failure by one might be considered a success by another, particularly in cases of direct competition or a zero-sum game. Similarly, the degree of success or failure in a situation may be differently viewed by distinct observers or participants, such that a situation that one considers to be a failure, another might consider to be a success, a qualified success or a neutral situation. It may also be difficult or impossible to ascertain whether a situation meets criteria for failure or success due to ambiguous or ill-defined definition of those criteria. We will write a custom essay sample on Product Failure (Malaysia) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Finding useful and effective criteria, or heuristics, to judge the success or failure of a situation may itself be a significant task. Failure can be differentially perceived from the viewpoints of the evaluators. A person who is only interested in the final outcome of an activity would consider it to be an Outcome Failure if the core issue has not been resolved or a core need is not met. A failure can also be a process failure whereby although the activity is completed successfully, a person may still feel dissatisfied if the underlying process is perceived to be below expected standard or benchmark. Failure to carry out a task Failure to perceive Failure to anticipate Fail product in local market In Malaysia, there is a lot of product failure and it just too numerous to say it one by one, most of them, it did not even catch the public attention, basically, the public don’t even know the existence of the particular product. There is so much factors that can leads to product failure. Failure causes are defects in design, process, quality, or part application, which are the underlying cause of the failure or which initiate a process which eads to failure. Rather than the simple description of symptoms that many product users or process participants might use, the term failure cause refers to a rather complete description, including the pre-conditions under which failure occurs, how the thing was being used, proximate and ultimate/final causes (if known), and any subsidiary or resulting failures that result. The term is part of the engineering lexicon, especially of engineers working to test and debug p roducts or processes. Carefully observing and describing failure conditions, identifying whether failures are reproducible or transient, and hypothesizing what combination of conditions and sequence of events led to failure is part of the process of fixing design flaws or improving future iterations. The term may be applied to mechanical systems failure. One of the product/brand that fail in Malaysia is: M . Mobile or simply known as M. Mobile is an RD and mobile communication design company based in Malaysia. M. Mobile is Malaysias first cell phone manufacturer and is also the worlds first Muslim-owned mobile phone RD and marketing company in a partnership between Malaysia and China. This company is currently in operation under its parent company, Kosmo Technology Industrial Berhad Type: Berhad Founded: 2005 Headquarters: Kuala Lumpur,Malaysia Key people: Norhamzah Nordin,Chairman Industry: Telecommunications Products: Mobile phones Website: M. Mobile M. mobile’s products: Factors that leads to this brand failure The reason why this brand failed in malaysia market because: M. mobile cannot give a better satisfaction to the consumer compare to their competitor that are well established in mobile technology sector such as Nokia, Sony Ericsson , Samsung etc. Promotion (marketing) M. mobile cannot compete with their competitors in term of : Price Features Quality After sales service Promotion M. mobile should have promote their product and brand more aggressively since they enter a market where most of them already loyal to a particular brand, M. obile did not market their product as well as their brand effectively, therefore they able to capture only few attention from the public, most Malaysian don’t even know the existence of the brand. Price Price offered by M. mobile considered less expensive, but somehow, consumer nowadays always think, â€Å"even though it’s not very expensive, but it’s still money, does it worth the money? † instead of taking a risk of buying t he product which they don’t really know the background of the company, consumer prefer to spend their money on trusted brand for the same price or a bit more. Left picture is NOKIA 2690 and on the right picture is M. obile M10, both phone has a pretty similar specification and the price is almost the same(RM300+), most consumer will go for NOKIA because they want to avoid risk from buying unestablishrd brand. Features Most M. mobile product is a low end product and it does not offer variety of features compare to their competitors. As we know, consumer nowadays demand for the latest technology, therefore as a mobile phone manufacturer, knowing the consumer needs and want is the main priority in coming up with a new product, most of the product produced by this company does not reach consumer expectation who demand for better technology. Quality The quality of the product produced by this company proven not to be as good as the other brand’s products, the materials they use to make the product is low in quality, from the mainboard(interior) to the exterior of the phone. After sales service After sales service is the service provided by the company to the customer of their product, M. mobile does not offer a good after sales service compared to another company like nokia and sony ericsson. It shows that the company do not really think about building a long and strong relationship with the consumer. How the product could be successful In order for this brand to be successful, there are so many things that the company have to take into account, its not easy becoming a great company in consumer eyes, there are several things that the company have to take into consideration especially the strength of the competitors, in order to be successful, a company need to have an advantage that can overcome the competitor’s strength. This is the reason why RD very important in coming up with new product. The 1st thing M. obile have to focus on is their promotion, promotion plays an important part in creating a good image in consumer mind, since there’s a lot of well established company in mobile phone sector, M. mobile have to make a huge action in promoting their brand and product. Doing aggressive marketing by keep on promoting the product and brand is the best way to create a good image in consumer mind, of course it will cost a lot, but the return is way better. Psychologica lly, It’s a human nature, the more we hear n see it, the more we favor it, thus it will create the sense of security towards the product or brand. Price, features and quality are related to each other, this is one of the most important things a company need to think about, they need to know what type of product they want to come out with in term of the product’s quality level and the variety of it features, therefore they can set the price for the product, The company have to make sure the price is reasonable with the quality and the features of the product or else consumer will favor the competitors, M. obile comes out with one new product called M10 and the price for the product is around rm300+,Nokia as well comes out with a new product which is nokia 2690 and the price is almost the same with M. mobile m10, both model provide almost the same features, but in term of quality, we know nokia is better, consumer will think, why choose m. mobile instead of nokia? M. mobile have to make sure their offer can overcome their competitors offer, therefore consumer will find the advantage of choosing M. mobile’s products. May be it will take some time for M. obile to keep pace with the other established company in term of product quality and technology, but by putting a correct price, the company can attract more market and the company will grow. A company have to know how important word of mouth and how dramatic change it can do with the influence of word of mouth, satisfied customer will tell the others how good the product is, dissatisfied customer will spread the bad things about the product, do not give a high expectation to the consumer because the possibility of getting dissatisfied customer is high. After sales service is one of the thing people nowadays always talk about, M. mobile have to make sure they can deliver a good after sales service so that their customer will spread a good deal with the others. It is important for M. mobile building a strong and long relationship with the customer because it can create brand loyalty, once customer loyal to the product, they will keep on purchasing the product and influence other people into buying the same product. Good after sales service shows that the company really care about their customer and customer loves it when the company cares about their rights.